Google Ads vs. AdSense: We Break Down the Differences
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of…
Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide
In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late…
“We Will Do Better”
Best Buy has pledged over $44 Million towards a 5-year plan to address Diversity and Inclusion and other community efforts. Along with creating new career opportunities for youth, expanding college…
How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture…
Why You Need to Use Video Marketing
Video delivers the experience that most customers prefer, which makes it a must-have for marketing. Authenticity, storytelling, engagement. These are all terms that marketers now attempt to incorporate into their…
How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing…
How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager
Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and…
25 Stats That Make the Case for Infographics in Your Marketing
When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a…
Personalization Gone Wrong: How to Avoid Sabotaging Your Campaign
In today’s fast-paced marketing industry, advertisers don’t have much time to catch the fleeting attention of potential customers. That’s why personalization — using data-based tailored ads to speak to viewers’…
Learn How This International Company Uses Nimble’s Group Messaging to Increase Engagement and Open Rates
StateCraft is a subsidiary of State Industries, their mother company. They are an international company with about five divisions with offices in the US and Canada. We were lucky enough…
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