Category: infographics

infographics

How to Design a Process Infographic (And Where to…

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)?

A process infographic could be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever subject you choose to cover — whether you’re trying to show how your business’s coffee is sourced or train the new hire remotely.

Even better, they’re easy to create using a template or from scratch, meaning you can get started on one today.

What is a process infographic?

A process infographic simplifies and explains the steps of a process in primarily visual terms. Generally, it illustrates what happens during each step or phase with an intuitive layout that’s easy for the viewer to follow from start to finish. A well-designed process infographic makes the concept you want to share more accessible and saves you and the audience time.

Chances are, you encounter process infographics in some form pretty regularly in your daily life. Just imagine how much (more) complicated it would be to build your new Ikea desk if the instructions only included words and no visuals. Pretty daunting, huh?

Process infographics allow us to visualize how a process works more quickly and with more clarity. This makes them excellent training and educational tools — but also a smart marketing strategy.

Here’s an example of a process infographic that explains mechanical recycling:

Image Source: bluevision

For marketers — particularly those of us who are trying to market products or services that require a bit of explanation — process infographics are extremely helpful for connecting with potential leads and communicating your company’s value. Explaining how your company’s offerings can provide value to customers with visuals can make your marketing materials more memorable and impactful than using copy alone.

Where to Find Process Infographic Templates

If you want to create your own process infographic with a template, here are a few offerings for every budget.

Venngage

Venngage has a wide variety of process-specific infographic templates for a number of different purposes. If you’re looking to essentially plug your process into a finalized design and go, you’ll likely find what you want on Venngage. Monthly and annual subscriptions are available that give you full access to their template library and the ability to create and download your own process infographics.

Template available on Venngage

Canva

Canva has ready-made infographic process templates ideal for fun activities, recipes, and the occasional life hack. You can also create a blank infographic process template on the site if you can’t find one that fits your project. Canva has a free and paid version depending on your needs.

Template available on Canva

Visme

Visme’s library of process-specific templates includes an extensive variety of different options, including more flowchart-style process templates than other infographic builder sites. If you’re looking to translate a particularly complex process into a visual medium, Visme is a smart place to start your search for the perfect template. You can set up an account for free or get access to the full library as a premium member.

Template available on Visme

HubSpot

We would be remiss if we didn’t mention that HubSpot offers free infographic templates, including a number of process-specific templates that are easy to customize. All of our templates are free to use and compatible with PowerPoint, so you don’t need to download any new programs or apps to use them.

Template available from HubSpot

DesignCap

DesignCap is an online graphic design tool with a curated selection of process infographic templates available to customize to your needs. While their selection is technically smaller than other template tools on this list, every template was created by a professional designer. They offer many templates for free and have paid plans starting at $4.99/month.

Template available on DesignCap

How to Create a Process Infographic Without a Template

If you can’t find a process infographic template that fits the process you want to visualize, you can always create your own from scratch.

For the mechanics of conceptualizing, structuring, and creating a cohesive design for your infographic, you can check out our step-by-step blog post here to develop your own infographic design in PowerPoint. Below, we’ll chat through a few tips specific to process infographics you can apply to any design.

Pick one process to explain.

Process infographics are good at breaking down complex subjects, but you still want to limit the scope of your design to one single topic that can be explained in a linear way — i.e., things that have a start and an end. Trying to explain too much in one visual can make your design confusing. Stick to one central idea per infographic.

Speak to your audience, not yourself.

This applies to most marketing strategies, but it’s always important to remember that you are — more often than not — not your target audience. Chances are, you know a lot more about the subject of your infographic than your audience, so it’s easy to fall back on that knowledge as you plan your design.

Because your audience knows less than you do about this subject, it’s important to approach any complexity from their perspective, taking the time to explain more elements than you would need yourself.

Map out each step with a clear start and end.

As you start outlining your infographic, identify where your audience will start (what they likely know about the process before reading the infographic) and where you want them to end (what you want them to know by the end). With those specifics in mind, map out the steps of

Experiment with the layout.

What’s the best way to structure the information of your process infographic? This will ultimately depend on the “shape” of your information.

For example, a supply chain infographic will likely benefit from a straightforward, linear way of displaying information, but a process like how your company recommends specific products for different needs would need more of a flowchart style design. Experiment with different ways to lay out each step of the process you’re describing until you find one that makes sense.

Edit for clarity.

Once you have a draft of your process infographic completed, give it a re-read and check for areas that might be unclear or confusing. Or even better, ask someone else to review your work with a fresh pair of eyes.

Don’t skip this final review — the goal of your infographic is to make something complex more accessible, and not everyone learns new information in the same way. Having someone else take a quick look can help you refine your infographic so it suits a wider audience.

Visuals succeed where words can fail.

We’ve avoided using this particularly relevant cliche for this entire article, but here it comes: a picture really is worth a thousand words. Using visuals to aid in your explanations of complex subjects or processes can help make your marketing materials more accessible and human.

The next time you’re tasked with breaking down a subject that seems to resist clear explanations, consider making a process infographic instead.

infographics

How to Make a Timeline Graphic in Google Docs,…

Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.

Data backs up this common-sense assertion: Research found that people retain 65% of the information they see — but only 10% of the information they hear — and spend 39% less time searching for the content they need when it’s displayed in infographic format.

One of the most compelling uses for this functional format? Timeline graphics. These date and data delivery vehicles offer a way to quickly communicate important information — from key dates in your company’s history to upcoming project milestones or predicted market trends.

Of course, it’s one thing to see the value in timeline graphics and another to actually create attractive and effective visuals. In this piece, we’ll tackle timeline tactics for familiar applications including Google Docs, Word, Excel, Google Sheets, and Powerpoint.

3…2…1…let’s go!

What is a timeline graphic?

While there’s no single format for timeline graphics, the most common composition uses four parts:

  • Data
  • Visual
  • Header
  • Description

Each timeline element contains all four parts, and elements are then arranged in left-to-right order of oldest-to-newest events. This format offers simplicity of form and function — elements are easy to read and identify, and the “flow” of time is simple to spot.

Let’s say you’re creating a timeline of key events in your corporate history using this framework. It might look something like this:

This (very basic) example was made in Google Docs and uses an arrow to denote the passage of time. Dates above the line are paired with brief details below. Some timelines will include both a header — such as merger — with a longer description below. How much information is worth including depends on the complexity of the topic at hand, who’s going to be using the chart, and its overall purpose. In this case, our graphic element is the line itself but you can also insert relevant images of people or places associated with the event to increase user engagement.

Another common graphic timeline format runs top-to-bottom with earlier dates at the top of the page and later dates further down. To maximize space many of these top-to-bottom templates alternate information left-and-right down the line.

How to Make a Timeline on Google Docs

So how do you make a timeline graphic?

1. Create a picture.

Head to “Insert”, then select “Drawing” and “+ New”. This will bring up a new window that looks like a checkerboard.

2. Start drawing.

Select the “Line” button from the top menu and choose “Arrow”. Then, draw a line across the screen. To make sure it’s straight, look at the left-hand side — if you only see one line, it’s level. If you see more than one, it’s at an angle.

3. Enter your text.

Click on the Text Box tool — represented as a T surrounded by a box — and create a box above or below your line to start adding details. You can either copy and paste multiple boxes to ensure consistent sizing and spacing or use a single, giant text box. While the latter option is quicker to create (we used it) the natural left-to-right format of the box means you’re limited in how information appears.

4. Save and close.

When you’ve entered all of your timeline data, click “Save and Close” and the image will be automatically added to your Google Doc.

How to Make a Timeline in Word

Maybe you don’t like Google Docs, maybe your company uses Microsoft Office exclusively, or maybe you don’t like the idea of potentially shared timelines. Whatever the case, it’s also possible to create a timeline graphic in Word.

1. Insert SmartArt

Open a new Word document and head to the “Insert” tab, then select “SmartArt”.

2. Find your timeline.

From the new menu that appears, select “Process”. This will bring up a host of potential timeline graphic options, everything from single, large arrows to connected text boxes to linked circles. The simplest option is the “Basic Timeline” which contains dots embedded in a large, transparent arrow.

3. Enter your data.

Use the text pane located on the left-hand side to enter your timeline data. Pressing “Enter” creates a new timeline entry — if you need to add more information to a specific timeline item, press Shift+Enter to create a line break.

4. Customize your timeline.

Customize your timeline dots and arrow with shapes or colors to achieve your desired look.

Word does not automatically calculate time between events; as a result, all items on your timeline will be equidistant from one another. If you need to communicate a larger span of time, you can drag events further apart manually, but this will eventually distort the graphic.

How to Make a Timeline in Excel

If you enjoy using Microsoft Office for creating timelines but want to make things more difficult for yourself, try building an Excel timeline. While the finished product offers easily-accessible data in a familiar format, the effort required is significantly more substantial.

1. Create a data table.

Create a three-column table in Excel that contains your timeline data. Use the first column for dates and the second for event titles. In the last column, enter a series of numbers — these numbers will determine the height of your timeline plots. You can set them all to the same height with the same number or different heights in a repeating pattern depending on your preference.

2. Insert a scatter chart.

Select “Insert” from the top Excel menu, then “Charts”, then select a Scatter chart.

3. Import your data.

Right-click the chart that appears and choose “Select Data Source.” Select the “Add” button in the “Legend Entries (Series)” menu that appears. Click on the small spreadsheet image that appears next to the “Series X values” box, then choose the column of dates you created.

Then, select the small spreadsheet next to the “Series Y values” box and choose the data in your timeline height column. Click “OK” and you’ll create a scatter chart with dates at the bottom and dots at varying heights.

4. Eliminate gridlines, add error bars.

Select your chart and find the “+” in the upper-right to bring up the Chart Elements menu. Uncheck “Chart Title” and “Gridlines”, then check “Data Labels” and “Error Bars”

5. Connect the dots.

Head to the “Error Bars” menu option and select “No Line” for your Series X Error Bars — this will remove the horizontal lines on each side of your data points. For your Series Y Error Bars, set the direction to “Minus” and the Error Amount to “100%”. This will create vertical lines between your dates and your data points.

6. Insert event titles.

In the “Format Axis” menu, select “Series 1 Data Labels”, uncheck “Y Value”, and select “Value from Cells.” Then, click the small spreadsheet icon. Select your event titles column and then click “OK”.

This should create a basic timeline with dates along the bottom and data points at varying height, each with a small description above. If desired, you can add extra formatting and color options from the Format Data Series menu.

How to Make a Timeline in Google Sheets

The polar opposite of Excel, Google Sheets makes it easy to create project timeline.

1. Create a new timeline.

Open Google Sheets and select the “Project Timeline” option.

2. Customize.

Edit your timeline. Change any text box, add colors, and modify dates as required. While customization is bounded by the basic format of this Gantt chart, Google Sheets offers one of the easiest ways to create and share a timeline.

How to Make a Timeline in PowerPoint

Making a timeline in PowerPoint is almost identical to the process used in Word.

1. Select your design.

Head to the “Design” tab and select your theme.

2. Insert SmartArt.

Click on “Insert”, then “SmartArt”.

3. Choose and fill your timeline graphic.

Select the timeline you prefer and it will be created with three elements. Add text to the elements directly, and use “Add Bullets” to add bullet points below. Select “Add Shape” to additional timeline sections.

Timing is Everything

Timeline graphics add convenient context to otherwise dry data points. From details about your company from inception to current interaction to in-depth project milestone markers, visual timelines in Google Docs or Sheets, or Microsoft Word, Excel, or PowerPoint offer a way to capture critical data while simultaneously boosting viewer interest and bolstering information retention.

infographics

6 Ways to Use Icons in Your Infographics [+…

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.

But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template.

Fortunately, there’s one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point across and looks good doing it.

Icons are the secret tool that designers use to take your eye from one point to another so that all that information comes to you in just the right order.

Icons form the secret language of infographics, and once you learn how to speak it, yours will be more effective and (hopefully) widely shared by your audience.

Why Do You Need Infographic Icons?

Infographics can be a great source of information when you’re introducing a complex topic to an unfamiliar audience. People love sharing them because they can communicate a vast quantity of information in an elegant, easy-to-digest format.

However, it’s easy to create an infographic that is overwhelming or which simply falls flat. Icons streamline the process of creating the infographic and ensure that it effectively communicates the information it’s meant to share.

Infographic icons give structure to your infographic and can be used to highlight key pieces of information. They can also efficiently explain what happens at important junctures of the process without relying on words. You have a limited amount of space on an infographic, and icons help you say more with fewer words.

6 Reasons To Use Icons in an Infographic

1. They help your audience focus.

A good infographic is a buffet for the eyes, and your readers could have trouble focusing on just one part of it at a time. Icons provide a much-needed sense of structure to the information in your infographic and create a guided experience for the viewer. Good icon placement makes navigating your infographic a more intuitive experience for your audience.

In the excerpt of an infographic from Infographic Journal that covers the entire history of currency from 9000 BC to the present, the author uses icons to mark key events and add interest to what could have easily been a boring timeline. Small (but important) arrow icons along the timeline also keep the reader moving along in the right direction.

2. They make the words you use count more.

Want to make your text stand out on your infographic? Try pairing it with an icon. It’s easy for your words to get lost among the visuals of your infographic.

Icons can bring attention to specific words or charts, and help the viewer leave with clearer, more memorable takeaways. They can also tip off the reader what to expect from each section, allowing them to focus on the subjects that interest them first.

In this excerpt of an infographic from Futurism.com, complex concepts (that could have each required a lot of text to explain) are accompanied by custom icons that help reinforce the titles of each section with fewer words.

You might not immediately know what “ingestible robots” means, but when you see the image of the robot popping out of a pill capsule, you get a better grasp on it immediately.

3. They make data easier to understand.

Graphs displaying complex information can be challenging for many people to grasp at first, but a simple icon can prime your audience to understand the data it presents and why it matters to them.

For complex graphs, multiple icons can break down individual sections and allow the audience to derive more value from it, making it more likely they share it with their networks. You can also use icons to represent amounts in a graph instead of raw numbers to make them easier for your audience to grasp.

In this excerpted screenshot of an infographic from USC Marshall School of business, icons are used to convey data in place of a more traditional graph:

4. They can help you say more with less.

Icons are an ideal medium for telling a simple story that hits on the main theme of your infographic. This can form a unifying message that allows your target audience to connect with the information presented.

Your infographic’s data tells a story, and icons can show it to your audience immediately. From cave paintings to fire exit signs, icons can be used to create powerful, engaging stories with the simplest of shapes.

You can get a feel for how icons can effectively communicate complex pieces of information in the except of an infographic from USC Rossier on the science of classroom design. Describing each of these classroom formats would have been cumbersome and required a lot of text, but with icons, a lot of information can be condensed in a simple visual.

5. They tap into shared meanings.

The best thing about icons is they often mean the same thing in every context they’re used. This allows you to introduce meaning into your infographic without having to explain it to your audience directly (and take up valuable space on your design). This ultimately makes your infographic more accessible and easier for your audience to understand.

In the infographic excerpt from Daily Infographic below, the designer makes excellent use of two instantly recognizable symbols — money and people — to explain the evolution of crowdfunding.

6. They contribute to your brand’s personality and voice.

The icons you choose can add personality to your infographic and are an excellent opportunity to showcase your branding.

What do cute, fun, icons, or hand-drawn ones say about your brand or the information you’re providing? What about sleek, polished ones? The aesthetic you choose for your icons is just as important as any other piece of information you choose to include in our infographic.

In the example below from Printsome, a company that specializes in printing and design, it makes sense that the creator chose to use a clean, consistent icon aesthetic that fits in neatly with the branding of their website.

 

The Best Free (and Almost Free) Resources for Infographic Icons

There’s a wide variety of free and nearly-free sources for infographic icons and elements online. We’ve listed some of them here for your next project.

Flaticon

Looking for free vector icons created by a wide variety of designers? Flaticon is a great place to begin your search. With 3,641,000 (and growing) free vector icons available on the site, this site is a solid option if you have a specific design in mind and a limited budget.

Icons8

If you’re looking for a more curated selection of options, Icons8 offers free icons that are designed entirely by a single team. This is a great option if you have plans to create a series of infographics and want a consistent look between all of them, regardless of the subject matter.

Noun Project

Noun Project believes icons help create an important global language, and their unique (and extensive) collection includes more specific options — we’re talking everything from icons representing abstract artificial intelligence concepts to Beyoncé — that you likely won’t find anywhere else on the web.

DaFont

If you’ve ever sought out free fonts on the web, you’ve probably encountered DaFont — but did you know they also have a solid selection of icons? If you’d prefer to use icons in custom font format instead of downloading them as images, DaFont is a good free option.

Iconshock

Most of Iconshock’s library is free to use for noncommercial purposes. If your infographic is for commercial use, you’ll pay a one-time fee for most icons here, which is a budget-friendly option if you’re still testing out infographics as a marketing strategy.

Iconfinder

Iconfinder offers a nice balance of extensive options with some expert curation — which is a bonus if you’re not interested in filtering through hundreds of pages to find icons that fit your ideal aesthetic. Most icons featured here are available for free for personal use, while pricing plans are available if you plan on using any of the icons commercially.

Behance

Behance is a platform where designers around the world can showcase and sell their design work and connect with potential clients — but many generous designers also offer some design goodies for free. If you’re willing to spend some time searching, there are certainly some hidden gems on Behance that are worth the search.

Icons give your infographics shape.

Icons are vital tools that can bring meaning and structure to your infographic while enabling greater word economy in your overall design.

They can help to orient the viewer to the information and provide cues that indicate the flow of the infographic. Even if your viewer is completely unfamiliar with the information in your infographic, icons with a widely-recognized meaning can help to improve their understanding of it.

Ultimately, the icons you choose for your infographic and the way you use them can improve its overall utility for your viewer.

infographics

The Best Free Graphic Design Software for Marketers and…

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results.

Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website. What’s more, it takes just 0.05 seconds for visitors to form a general first impression of your site — meaning you’ve got just one opportunity to change their minds or reinforce this impression, and it happens in the first three seconds of arrival.

As a result, it’s critical to create webpages that are both aesthetically appealing and contextually relevant. For larger businesses, this often means hiring dedicated graphic designers to develop eye-catching designs and deploy them consistently across web pages, but SMB budgets may not support this type of spending.

What it Takes to Have a Great Design

Advanced graphic design skills require practice, practice, practice. Great designers can take one look at your webpage and see where current visual elements aren’t performing, then create visual content options that capture both your brand position and aesthetic style. But what about website and business owners who can’t afford the skills of a master graphic designer? How can they jumpstart the process of improving their site’s visual appeal?

The first step is taking a step back. Open your own webpage in multiple browsers and see what stands out. What’s the first thing you notice? Is it a specific image — or lack thereof? Is the image clear and concise, and does it drive action? What about the text formatting, color, and font? Here, the goal isn’t to drill down and analyze the nitty-gritty details of website design but instead put yourself in the digital shoes of a site visitor.

It’s also a good idea to ask for feedback from other staff members along with friends and family. While this comes with natural bias — they want your site to succeed, after all — it can help identify persistent or problematic visual elements and suggest an initial course of action.

In this piece, we’ll examine some of the best free graphic design software tools, where this software fits into your website strategy, and how they can help capture user interest from the moment they arrive.

What is the Best Free Graphic Design Software?

If your research turns up a problem — your images aren’t compelling, your text is hard to read and your color scheme hurts the eyes — you need a simple solution.

Free graphic design software offers the ability to customize the look and feel of your site without breaking the bank. But with a host of options on the market, which is the best fit for your business?

Two broad factors impact this outcome: Your current graphical ability and your potential use case. For example, if you have no experience with graphic tools of any kind, look for a solution that’s simple, streamlined, and does most of the work behind-the-scenes. If you have a graphic design background or natural inclination, tools with more robust customization and control may be a better fit.

If you’re planning to revamp your entire site with new colors, images, logos, and menus, meanwhile, you’ll need an in-depth solution that provides this level of control. If you’re starting small with minor changes to your color scheme or image quality, this kind of granular adjustment isn’t necessary.

So which software tool is the best fit for your business? Here’s a look at five free graphic design tools and some pros and cons for each.

The Best Free Graphic Design Software for Beginners and Mac Owners

The Best Free Graphic Design Software for Beginners

1. DesignWizard

Image Source

DesignWizard ranks among the best free graphic design software for beginners. The tool offers a large database of images along with a host of free templates (over 10,000) plus a simple, easy-to-use interface. You can also quickly create custom templates, but where DesignWizard excels is as a front-line, free graphic design tool for beginners.

Despite an easy-to-use interface and no upfront costs, it’s worth noting that most of the more powerful options in DesignWizard are only available in its for-pay version.

2. Setka Editor

Setka editor user interface

Setka bills itself as “everything you need to create content that converts”. This graphic design software is primarily focused on delivering enhanced content branding across your website, ad campaigns and social media posts — and works from within your current CMS or in the cloud.

The caveat? Although the Setka Editor is free to try for two weeks, companies will need to select a plan — Starter, Pro, or Enterprise — to unlock the full feature set and keep using Setka.

3. Canva

Whether you’re looking to create an ebook, infographic, business card, or email header, Canva has a template to simplify your process. The free web design tool, developed by non-designers, offers professional, easy-to-customize templates for just about any design need you can think of.

The drawback? You might need to invest in the paid version or try one of the more advanced free graphic design softwares as you skill up. While Canva’s free version is great for new designers working with templates, you can access more complex tools and features — such as team sharing — in the paid version.

4. Adobe Spark

adobe spark user interface

Adobe Spark is a free alternative to the company’s popular, for-pay Adobe Illustrator. While it’s not nearly as full-featured it does support integration with other Adobe products, is easy to use and comes with a host of free templates. If you’re looking to quickly create posters or videos for ad campaigns, Spark is a great choice.

The potential drawback? A limited feature set makes this a great starting point for beginners but less useful for more in-depth projects or experienced designers. Spark is available for both web and mobile, however, meaning you design anywhere, anytime.

Best Free Graphic Design Software for Mac

5. Krita

Krita free graphic design softwareImage Source

Krita is a free, open-source painting program made by artists, for artists. Ongoing development of this tool depends on donations and is driven by the needs of the designer community at large. It’s no surprise, then, that Krita includes a customizable user interface, feature-rich toolset, and a comprehensive resource manager.

For businesses looking to boost their graphic design impact, Krita is a great tool — if they have the help of an experienced designer. For companies in need of simple, streamlined solutions, meanwhile, other software on this list offers a better fit for beginners.

6. Gravit

Gravit is a vector design application created by the makers of Corel Draw. With a host of tools for creating vector art and a self-adjusting interface, Gravit earns its place among the best free graphic design software for Mac and Windows — the tool is also available for ChromeOS and Linux.

graphic designer software

Image Source

Worth noting? When you sign up for a free trial of Gravit you automatically get access to “Pro” features including the ability to work offline and see version history. However, you lose these features when your trial is up unless you’re willing to pay for a subscription.

Creating a Great First Impression

The first thing users see when they land on your website significantly impacts their perception of your brand — and their likelihood to become paying customers. The right free graphic design software can help ensure your site delivers visual value from first impressions to eventual purchases and streamlines the process of ongoing aesthetic adjustment.

infographics

25 Stats That Make the Case for Infographics in…

When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand.

But, there’s one type of visual marketing content that’s sometimes overlooked by marketing teams. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content.

Infographics are an excellent marketing tool for educating customers and sharing information. They describe a product, service, dataset, or action in a visual way so that it’s easier to comprehend as the reader. Infographics have been used for marketing purposes since the 19th century and they continue to be an effective tool for marketers to this day.

Read on for some additional stats you should know about infographics this year.

Infographic Stats to Know in 2020

Marketing Efforts

  • 32% of marketers believe that visuals are the most important type of content that they’re business creates. (Social Media Examiner)
  • In 2019, 74% of marketing content contained a visual element. (Venngage)
  • 65% of brands use infographics for marketing purposes. (Xerox)
  • 56% of marketers use visuals in all of their marketing content. (Social Media Today)
  • Infographics can increase website traffic by up to 12%. (One Spot)
  • Infographics are the fourth most-used type of content marketing. (HubSpot)
  • In 2018, 69% of marketers said that visual content was either “very important” or “absolutely necessary.” (Venngage)

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Buyer Behavior

  • 90% of the information transmitted to the brain is visual. (Infographic World)
  • On average, people will remember 65% of the information they see in a visual. Whereas they will only remember 10% of the information that they hear out loud. (Cognition)
  • Infographics are 30 times more likely to be read in their entirety than blog posts or news articles. (Digital Information World)
  • 65% of buyers are visual learners — meaning they absorb the most information when they look at an image, graphic, or video. (Pearson)
  • Web articles that contain images receive 94% more views than articles that don’t. (Jeff Bullas)
  • When directions are accompanied by visuals, readers are 323% more likely to complete the action described. (Springer)
  • Web content that includes images gets 650% more engagement than content that only includes text. (Webdam)
  • 84% of people who have used an infographic consider them to be useful. (Infographic World)

Sales Engagement

  • Infographics and other colorful visuals can increase sales by up to 80%. (Xerox)
  • Consumers tend to focus on “information-carrying images” like infographics more than they read the page’s text. (NN Group)
  • Buyers understand infographics better than they understand written instructions. (Springer)
  • The brain processes visual information 60 times faster than written information. (Content Factory 1)
  • Presentations with visual aides are 43% more persuasive. (MIS Research Center)
  • In 2018, 42% of marketing teams spent less than 10% of their budget on creating visual content. (Sproutworth)
Infographic-stats-sales

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Social Media

  • Infographics are liked and shared more than any other type of content on social media. (NN Group)
  • Facebook posts that include an image receive twice as much engagement than posts that don’t include an image. (BuzzSumo)
  • 74% of marketers include visuals when posting on social media. (Social Media Examiner)
  • Tweets that include visuals are 150% more likely to be retweeted. (Buffer)

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Using Infographics With Your Marketing Strategies

Infographics are used in a variety of marketing campaigns. You can use them to educate buyers about new products or services, or you can use them to enhance your marketing content by adding an eye-catching visual element.

You can also utilize them to explain how to use a product or service effectively. Adding visuals to your onboarding process can make it a lot easier for new customers to learn how to use your product or service — which can make a significant difference in customer satisfaction and retention. After all, your customers may be happy when they buy your product, but they won’t be thrilled for long if they can’t figure out how to use it.

If your looking to create you’re own infographics, learn how to create infographics with free PowerPoint templates.

infographics

Interactive Infographics: A Picture of the Premise, Tools, &…

The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness.

But there are some cases where normal infographics just don’t cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing? If you’re asking yourself those questions, you might want to consider making your infographics interactive.

Here, we’ll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own.

In many respects, interactive infographics are a big part of the future of informational content. According to research by DemandGen, 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy.

But why is that the case? Why are companies so interested in incorporating these kinds of infographics into their content marketing strategies? Well, simply put, interactive infographics are more compelling than static ones.

They add a more immersive element to the medium and, in turn, drive greater engagement. Interactive content can also help express and promote a brand voice and identity. A study by the Content Marketing Institute found that 75% of marketers agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing.

Ultimately, you can rope readers in by letting them directly interact with your data, they’ll be more inclined to learn and retain the information you’re sharing. That often translates to sincere interest in your business as a whole.

How to Make an Interactive Infographic

1. Gather and compellingly convey your data.

The first step to creating an interactive infographic — along with virtually any kind of informative content — is gathering data. An interactive infographic without interesting data is more or less a pretty picture with some information.

Once you have your data on hand, try to find a way to convey it with some oomph. A dry infographic isn’t going to drum up the kind of enthusiasm or engagement you’re looking for. See if you can tell a story with your information. Be intentional and interesting with the language you use.

Take a look at this example:

Image Source: VisMe

Whoever made this graphic managed to incorporate hooks, powerful language, and a cohesive theme to articulate their data and what it entails — making it more compelling, engaging, and readable than it would’ve been if they just threw out a laundry list of hard statistics.

2. Organize your data with compelling visual elements.

The operative term in the phrase “infographic” is “graphic”. Visual elements separate this kind of content from bland lists of facts or statistics. When making an interactive infographic, you need to incorporate interesting visuals to spur and sustain the interest that will keep people engaged with your content.

Find relevant, eye-catching images to supplement the data you’re trying to relay to readers — whether they be actual photos, illustrated graphics, or any other kind of engaging visual. The key here is to abide by a consistent theme.

That means maintaining consistency in the color, tone, and visual medium you decide to go with. Breaking up that kind of cohesion can be jarring and turn some readers off.

3. Determine and apply the interactive elements you’d like to include.

Finally, once you’ve pinned down the written and visual themes you want to use to convey your data, you need to identify and apply the interactive elements that can best complement and enhance them.

If you want readers to test their knowledge of the subject you’re covering, consider using a quiz. If you’d like to show them how your data might impact them personally, try including a survey. If your data covers physical landmarks or geographic data, think about including a heat map.

There are tons of interactive elements you can choose to make your infographic pop. Just make sure the ones you decide to include are engaging and appropriate without being too jarring. They need to be relevant to the information the infographic covers and tailored to keep readers hooked.

Interactive Infographic Examples

BBC’s “Will a Robot Take Your Job?”

This interactive infographic from BBC addresses the future of work and automation. It allows you to enter your line of work into a survey field and uses compelling, fun graphics to detail the degree to which your field will be automated in the future.

Interactive Infographic 2

Adioma’s “What the Internet Thinks About”

This infographic from Adioma links out to a variety of popular articles that capture the essence of what kind of content most people on the internet are thinking about.

Interactive Infographic 3

National Geographic’s “New York City Skyline”

This infographic from National Geographic provides a seamless, interactive view of the New York City skyline, along with some information about the individual buildings that compose it.Interactive INfographic 4

QZ’s “Dude Map”

This infographic is a fun heat map that details the names men use to greet each other by region in the United States.

1. Infogram

  • Price: Free Plans Available

Infogram is one of the preeminent resources for creating interactive infographics. The program’s suite of interactive features is robust and eclectic — including elements like interactive chart legends, timers, and interactive maps.

The software is particularly user-friendly. It has an accessible interface and a host of straightforward, seamless integrations — users can smoothly translate data from spreadsheets into well-crafted, engaging interactive infographics.

Infogram’s pricing structure includes free plans for smaller operations and reasonably priced tiers available as your organization’s graphic needs expand.

Interactive Infographic 6

Image Source: Infogram

2. VisMe

  • Price: Free Plans Available

Visme is one of the foremost online design software for non-designers. The program includes resources for first-rate presentations and infographics. And while its static infographic creation features are cutting edge in their own right, Visme sets itself apart from similar software with its interactive infographic capabilities.

The software lets you easily incorporate interactive elements like links, quizzes, videos, and surveys into your infographics. And as I mentioned, Visme is tailored to suit the needs and skillsets of non-designers, so if you’re looking to put together compelling interactive infographics with limited design experience, consider giving VisMe a shot.

VisMe offers a free plan to let users get acquainted with the software and appropriately priced plans for everyone from individuals to enterprises.

Interactive Infographic 7

Image Source: VisMe

3. CopyPress

  • Price: Contact for Pricing Information

Creating interactive infographics isn’t always intuitive. It can be a complex process to nail. In some cases, you might want to outsource that work to an esteemed, effective creative agency. If your needs fit that bill, you might want to get in touch with CopyPress.

CopyPress can apply your research, work with you to pin down a tone that fits your specifications, and translate both into engaging, thoughtful interactive infographics. The firm even has an interactive infographic about how it makes interactive infographics.

As you can assume, this is one of the pricier roads to take, but if you want your interactive infographics to be thorough and professional, it might be the right way to go.

Interactive Infographic 8

Image Source: CopyPress

The interactive infographic is a format that can capture and retain consumer interest when done right — an emerging medium that’s worth some time and consideration when you’re wondering where to go with your content marketing. Creating one often takes a lot of effort, but if you’re looking for an effective way to compellingly convey hard data and quickly hook consumers, it might just be worth it.

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