Anna Baird started her career in Accounting helping with IPOs of companies like Google. She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. She became a CFO and then a COO and finally a CRO. Anna is now working on Boards to help other executives take advantage of the opportunities that they saw earlier and avoid some of the mistakes that sheโs faced at early stages โกฬ
What you will learn
- The importance of leveraging your relationships to bring in revenue
- Practicing resilience to surpass those who doubt your capabilities
- Knowing when to walk away from a company
- Understanding where your hires skillsets are to be successful within your organization
Highlights
(6:13) What Anna has learned throughout her career selling into large strategic accounts
(11:45) A walk through of Outreachโs deal review calls as a successful strategic tactic
(15:45) How to prepare folks to make a strong ask that garners results
(19:20) Annaโs impactful story that fueled her
(22:55) A moment in time where Anna faced a struggle with misalignment
(32:40) Annaโs advice to female leaders struggling to get promoted
(37:40) Understanding where your hires skillsets are to be successful in your organization
(42:10) Working in silos no longer works
Quotes
I just wanna work with interest people, solving interesting problems, with people I enjoy and respect being around.
The only reason why we exist as a company, is because weโre solving a pain. Never lose track of why you exist and what is it that youโre building for.
Everyone wants to work for a place where they feel has a great foundation of innovation, great ideas, and different perspectives, and I feel thatโs what the younger generation is excelling at.
Links and Resources
Annaโs Linkedin: https://www.linkedin.com/in/anna-baird-38966513/
The GTM Podcast
Donโt miss The .GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
Andโฆmonthly bonus podcast episodes dropping the first Thursday of every month.
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