Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.
What you will learn
- How to successfully set yourself up as a one person team
- Evolving your strategy and goals as your companies goals change
- How to nail your companies messaging
- Effectively building a founder brand
- The importance of niching down to drive growth
Highlights
(3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset’
(12:10) How Dave grew into a VP-level role at Drift
(12:58) How Dave started his career at Drift
(24:00) Moments in Dave’s career where he didn’t achieve his goals
(28:48) Aligning revenue goals between Sales and Marketing
(31:50) Getting people excited and engaged in Drifts product at an early stage
(36:50) The pros and cons on starting a founder brand
(40:39) How Dave measured success for his podcast as they started out
(43:00) Hot take: Measuring everything in Marketing is no longer relevant
(45:00) The importance of niching down to drive growth
Links and Resources
Dave’s Linkedin: https://www.linkedin.com/in/davegerhardt/
Exit5 Community: https://www.exitfive.com
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
And…monthly bonus podcast episodes dropping the first Thursday of every month.
The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.
