B2B sales tools are meant to automate day-to-day processes, increase efficiency in all aspects of the sales process, and simplify various aspects of a sales rep’s day to save valuable time — time that can be spent focusing on prospects and deals.
In this piece, we’ll review what B2B sales tools are, why your team should be using them, and 16 of the best options available today.
B2B Sales Tools
B2B sales tools are software and devices meant to help businesses sell their products and services to other businesses. There are tools made for each part of the sales process — some of which have a single purpose (e.g. prospecting) while others support all aspects of B2B sales (e.g. CRM).
Why use B2B sales tools?
It’s no secret that all members of sales teams — from BDR to Account Executive to Manager — are busy. There are many facets of the selling process that often require significant time and manual effort. The good news is that B2B sales tools exist to simplify these processes by 1) streamlining and automating sales tasks, 2) making collaboration simple, and 3) ensuring reps have the appropriate resources to communicate with and convert prospects.
As mentioned, there are tools with very specific capabilities to help with individual tasks as well as tools that impact multiple parts of the sales process (and even teams outside of sales, such as marketing or service).
16 B2B Sales Tools
There are dozens of B2B sales tools on the market today. Here are 16 of our favorite options.
1. Sales Hub Enterprise
Sales Hub Enterprise is the CRM that supercharges your sales process while eliminating friction (a.k.a the natural result of business growth). Enterprise is the most powerful edition of HubSpot Sales Hub — it offers the greatest flexibility and control. Sales Hub Enterprise supports B2B selling because it’s an all-in-one and easy-to-use tool that acts as a single and central system of record.
Sales Hub Enterprise offers access to an array of features and categories including CRM, sales analytics, sales engagement, and CPQ. It includes custom objects as well as access to over 500 integrations and apps via the HubSpot App Marketplace, APIs, and solution partners.
PandaDoc is a proposal, contract, and document solution that helps you create, track, approve, and electronically sign sales (plus marketing, revenue ops, and customer success) documents faster. The software is meant to assist with the creation of proposals, interactive quotes, contracts, and e-signatures as well as the collection of payments.
There are templates you can customize, brand, save, and reuse. After sharing your documents, review PandaDoc’s real-time analytics for details about when your document was opened, how long it was viewed, and when the recipient completed the document.
Integrate PandaDoc with HubSpot to create, track, and sign sales proposals & contracts from HubSpot.
InsightSquared is a revenue intelligence platform for sales, marketing, and customer success. The platform automatically syncs deal and engagement details in your CRM to make it easy to review and analyze the sales process.
InsightSquared uses machine learning to combine information about rep-to-customer conversations (e.g. transcripts or talk time) with lifecycle data so you can better understand how the various aspects of your business (e.g. sales forecasts and product roadmaps) are working. Use the Guided Selling feature to automate real-time and customizable sales coaching for everyone on your team. Interactive reporting and AI-powered forecasting ensure your sales efforts and reports are data-driven and accurate.
Integrate InsightSquared with HubSpot to discover now exactly why and how you win.
Crayon offers market and competitive intelligence tools — specifically, it tracks over 100 types of market intelligence to give you a 360-degree view of your competitors (from their website, social media, app, review sites, and more).
Create sales battlecards that automatically alert you and update based on new competitive intelligence. Then, analyze your battlecards with usage data the tool provides. Use competitive intelligence data to filter and compare that data by characteristic (e.g. data type, keyword, company, or date).
Also, receive competitive intelligence alerts — for events like pricing updates or newly added reviews — to keep an eye on what your competitors are up to and what’s working well for them.
Integrate HubSpot with Crayon to win more competitive deals with dynamic and measurable battlecards.
Gong is a conversation and revenue intelligence platform that’s ideal for remote sales teams. It captures customer interactions that occur over call, video, web, or email and provides insights to help sales teams close more deals. Gong offers specific solutions for sales leaders and managers, account executives, and sales enablement. Streamline call coaching for all reps and by allowing sales managers to listen to rep recordings and add feedback or comments directly to those recordings.
Integrate Gong with HubSpot to enrich your conversations with account data for improved insights.
DialPad is an AI-powered, cloud-based communication platform with calling, sales dialing, conferencing, and contact center capabilities. The sales communication features also include video conferencing and SMS so your entire team can rely on a single, shared tool for all interactions with prospects. Native CRM integrations exist to automate contact and data entry. You can also track call volume and sentiment, and create a list of sales call “hits” for your team to learn from and use for coaching.
Integrate HubSpot with DialPad to connect your business’s phone with HubSpot and automate activity.
Troops is revenue communication software for sales, customer acquisition, and customer success. It connects all of your messaging to your CRM so contacts and communications are stored in a single location that everyone has access to. Troops monitors all of your databases and systems of record and notifies your team if anything happens that could potentially impact your revenue so reps can act on those situations efficiently.
Integrate Troops with HubSpot to get signals for form submissions, pricing page activity, and downloads.
Postal.io is an automated direct mail and gifting software that integrates with your marketing automation and sales enablement platforms to increase customer engagement. Postal.io uses mail and gifts as a way to help sales reps add greater value to their solutions for prospects — and as a result, help them attract more qualified prospects and close more deals. The tool also aims to improve the sales process by adding triggers for personalized gifts and mail that are set in sequences you create.
Integrate Postal.io with HubSpot to select gifting and/ or direct mail options to send while in HubSpot.
Proposify is a tool for making proposals, agreements, and contracts that aims to ensure your messaging, pricing, branding, and workflows are consistent and customized. Proposify has a library of templates to speed up the process of creating proposals, content, and image libraries.
The tool provides insight into how prospects are spending time with your proposal, section-by-section. Include optional add-ons and pricing that are tailored to your prospects so they’re more likely to upsell themselves.
Integrate Proposify with HubSpot to create, send, sign, and track sales documents directly in HubSpot.
Qwilr helps B2B sales teams create tailored proposals, quotes, client updates, and other documents, all with a mobile-friendly design. A variety of pre-built templates and an easy-to-use document builder exist so you never need to enlist the help of a designer when creating proposals and quotes. You can also provide prospects with interactive quotes so they’re able to choose a package on their time, without having to go back and forth with a rep.
Qwilr’s analytics tell you how prospects work with your documents including when they’re viewed, when they’re accepted, and how much time is spent on each section.
Integrate HubSpot with Qwilr to create beautiful and interactive proposals and quotes from HubSpot.
Calendy is an online appointment and scheduling software. Reps tell Calendy what their availability is and share a link with prospects via website or email — whatever time a prospect selects then appears on the rep’s calendar, eliminating the need for any back and forth.
The software supports all types of meeting scheduling including one-on-one, group, and round-robin. Calendars are automatically aware of time zones, allow you to establish buffers between meetings (to organize notes or prepare for the next meeting), and integrate with a number of calendars including Google Outlook and iCloud.
Integrate Calendly with HubSpot to close deals and engage with leads by leveraging automated scheduling.
OrgChartHub is a tool for building and storing org charts and mapping sales persona relationships all from HubSpot. The org charts provide a visual understanding of an account’s stakeholders and the relationships between them. You can add sales personas to your org charts as a way to show the level of risk each deal has. On each of your org chart’s contact cards, include the contact properties that matter most to your team. There are also placeholder contacts available to use until you’ve identified all stakeholders.
Integrate OrgChartHub with HubSpot to build and store customer org charts without leaving HubSpot.
GeoMapper is a geographic-mapping tool that you can use within HubSpot — it helps you plan business trips, increase attendance rates at events, and manage geomarketing campaigns. With the mapping tool, you can identify potential business opportunities around current customers and prospects. And since GeoMapper works from within HubSpot, you’re able to use your CRM properties to geographically locate contacts and opportunities.
Integrate GeoMapper with HubSpot to map your companies and contacts without leaving HubSpot.
If you’re not an accountant or bookkeeper, Xero is ideal for your SMB. This accounting software makes it simple to pay bills, claim expenses, connect to banks, accept payment, and manage bank reconciliations. Sales reps can manage quotes as well as accept payment via Xero while also tracking the close, time, and profitability of specific projects within the tool.
Xero organizes all of your documents including contracts and bills so reps and other team members can access them when needed. Reps can also create and send quotes to prospects and customers via desktop or mobile.
Integrate Xero with HubSpot for access to online accounting software built for SMBs.
Crossbeam is an account mapping platform that makes it easy to map your accounts — without any spreadsheets and with unlimited partners — for free. Integrate your current partner system with Crossbeam to generate new and highly-qualified leads. The tool provides real-time channel-sales forecasting and helps your partners identify new leads.
Crossbeam also makes it easy to identify any shared targets between your sales team and channel partners to avoid competition. In fact, the configurable data-sharing feature flags partner overlaps and notifies you if and when an overlap occurs.
Integrate Crossbeam with HubSpot to quickly sync data between the two tools for account mapping.
ProfitWell is a revenue operations software that offers products that reduce churn, optimize pricing, and give you accurate and free revenue reporting. The segmentation feature allows you to enrich contact data with demographic data as well as use over 100 segment types when selecting your KPIs. Data-driven roadmaps highlight specific product/service features that reps should highlight for certain sales personas in order to increase chances of conversion.
Integrate ProfitWell with HubSpot for accurate, real-time revenue data inside of HubSpot.
There are many B2B sales tools available today — decide which area(s) of the sales process you need the most support in and consider the offered features, integrations, and pricing. Then, get started using your new B2B sales tool!