Relationship Marketing 101: The Dawn of Branding
Welcome to Relationship Marketing 101, a new monthly series that examines the evolution of marketing โ from radio ads to social media โ and the lessons this history shares. In…
Welcome to Relationship Marketing 101, a new monthly series that examines the evolution of marketing โ from radio ads to social media โ and the lessons this history shares. In…
How many hours a day do you spend scrolling? Bouncing between likes, comments, clicks, and a never-ending stream of content, itโs easy to spend countless hours on social mediaโespecially if…
In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly…
Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales. So itโs no surprise that traffic remains a…
All humans โ including your customers โ are emotional creatures. Thatโs why itโs so important to make sure every interaction customers have with your company a memorable one โ so…
Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact,…
Suddenly you notice that none of your social media activity seems to be showing up at all. Itโs like you donโt even exist on the siteโฆ Weird! Is it a…
If you want your business to succeed, youโll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates…
Amazonย reviews are a crucial part of customersโ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or…
Itโs an exciting time to be a marketer, but itโs also more complicated than ever before. There are more customers, more channels, and more opportunities to succeed and fail. But…