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A Crash Course on Prestige Pricing [With Real-Life Examples]
People often conflate higher costs with higher quality. The two concepts seem intrinsically linked. We have a natural inclination to believe, "Well, that company must be charging that much for…
The Goldilocks Effect: What It Is & How to Apply It
Just about everyone is familiar with Goldilocks and the Three Bears. If you aren't, it's the story of a little blonde girl who commits breaking and entering โ a felony…