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Whatโs in this article: Modern consumers prefer companies that share their values Beauty brands are serving up plenty of inspiration on how to improve your brandโs diversity, equity, and inclusion…
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing…
Previously, I wrote about the local search microcosm and how itโs a crucial factor for any local SEO campaign. By deriving context from the local search microcosm, marketers and business…
Have you defined the distribution channels that will be used by your company? If not, itโs time. In short, distribution channels determine the path goods will take from the manufacturer…
This week on our quick news for relationship marketers we got updates from Etsy and its 1.6B acquisition aimed at Gen Z, Twitter and its new Fleets ads, and Spotifyโs…
Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025? It's one of the…
Are you searching for new ways to make sense of the marketing data youโve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data,…
Whatโs in this article: One of the quickest ways to stand out in any industry is to establish a brand voice Narrow down the elements you want to exhibit and…
Whatโs in this article: Amazon Prime Day has finally been announced for 2021: June 21-22 Hereโs what other brands can learn from the tech giant about this day, as well…
In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an…