Whatโsย in this article:ย
- Betfair Exchange and Blockchain Algorithms announced aย partnershipย to begin in August justย in time for the Premier League games โ toย give customers that extraย excitement and ability toย betย on the gamesย they wantย
- Betfairโs dedicated Twitter account is another excellent way the brand proves to be customer-centric in its CRMย marketing planย
Betfair Exchange, theย worldโs largest online betting exchangeย justย teamed up withย Blockchain Algorithmsย in a deal to give clients the ability to tradeย an estimated amount of moreย thanย ยฃ105 million during the Premier League 2021/2022.ย
The agreement between Betfair andย Blockchain Algorithms will last until 2025,ย and all betsย and trades are to be placed via the Betfair platform.ย
โThe combination has compelling strategic logic and represents an attractive opportunity for both companies to enhance their position in online betting and trading. It will deliver synergies, customer benefits,ย and shareholder value,โย the companies wrote in aย joint statement.ย
This is a move by aย customer-centricย brand that understands the importance ofย always being on top ofย what its customers desire.ย
Become the best CRMer you can:
CRM Hack: Monitoring the Userโs Heartbeat
What Does It Mean to Treat a Customerโs Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside
Leveragingย social mediaย
Utilizing social mediaโs unmediated connection to customers is a staple of CRM marketing. Betfairโs Twitter account is a good example of it, with its โThe home of betting news, tips, insight & analysisโ tagline. With almost 160K followers, the brand uses this platform in a smart way that not only encourages customers to continue playing and depositing but also helps them do so successfully.ย
Education is key in building trust with customers.ย
By providing customers withย info on the latest updatesย on keyย players,ย teams,ย and matchesย โย and a place for fans to communicate with one anotherย โ Betfair is fairly giving customers the ability to trade with knowledge.ย Customers appreciate that kind of value-driven communication.ย
Harry Kane reportedly a no show once more today at Spurs training.
Is he going about things the right way? https://t.co/xE4sDsI6Oy
โ Betfair (@Betfair) August 3, 2021
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