There is no way to go around it or to ignore it, and frankly, there’s no real reason to: the US presidential election took place a week ago, we do have a new president-elect by now, and the switch from Donald Trump to Joe Biden could potentially have a deep and profound impact on anything marketing-related.
So, this week on our weekly roundup of B2CRM news highlights, we went over the best articles out there offering analysis of what this impact would look like – for the markets, for advertisers, for privacy, for tech, for TikTok.
And, also, for brand marketing and that whole thing where brands are taking a stand on political issues.
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