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What Did You Get Me For Our Anniversary: A Chicken Nugget in Space

Itโ€™s a bird. Itโ€™s a plane. Itโ€™s aโ€ฆ chicken nugget! A couple of weeks ago, UK frozen-foods supermarket Iceland Foods sent a chicken nugget off to space as a marketing stunt for its 50th anniversary.

With the help of Sent Into Space โ€“ the worldโ€™s leading near space flight providers โ€“ the nugget made it aboutย one-third of the way to outer space, which begins at about 62 miles above Earth.

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โ€œWhat better way to show that our products are out of this world than by sending one of our customer favorites into space?โ€ said Andrew Staniland, Icelandโ€™s trading director.

โ€œWeโ€™ve all changed the way we shop in recent months, and frozen food has never been so popular. Weโ€™re looking forward to continuing to celebrate our 50th year with customers and thanking them for their support.โ€

This isnโ€™t the first time Sent Into Space blasted food to an altitude of 100K+ feet. Previously sent into space were pancakes, fish and chips, and a pasty by the space marketing company. Yummy!

Though not out of this world โ€“ Iceland Foods โ€“ which is the UKโ€™s 9th largest grocery shop โ€“ found other ways to use promotional CRM tactics to celebrate with its customers on its anniversary.

As previously reported on PostFunnelโ€™s Seven CRM Commandments series,ย to mark its 50th anniversary, Iceland cut prices by 50%ย โ€“ allowing customers to shop for half price directly from their website. You can still shop some of the big brands andย get 50% off, if youโ€™re interested.

Brands Go Big on Anniversaries

Streaming media company, NowTV, celebrated its 25th anniversary with a giant statue of Jurassic Park star, Jeff Goldblum, directly in front of Tower Bridge.

Last year, Coca-Cola celebrated its 100th birthday, or as they put it โ€œ100 years of togethernessโ€ with the iconic contour bottle that has become a symbol of pop art.

Food delivery company, Deliveroo, celebrated the 14th anniversary of Friendsโ€™ final episode in 2018, allowing customers to order Rachelโ€™s famous custard trifle.

But, heyโ€ฆ just when you think youโ€™ve seen it all โ€“ letโ€™s wait and see what 2021 brings us.

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