How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)
As a self-taught SEO, I struggled (and failed) for years to understand how to build links to my site and the sites of my clients. I've built my agency on…
How to Use Blockchain in Marketing Data Security
The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy…
Google Advanced Search Operators for Competitive Content Research
The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of…
How to Fix Schema Validation Errors
Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation…
How to Run Nonprofit Marketing Ads
One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is…
Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]
It's time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021. You're already well acquainted with the benefits of MozCon. Maybe…
How to Run a Breakeven Analysis for Paid Marketing
Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads…
How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses…
Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]
The YouTube playlist referenced throughout this blog can be found here:One-time setup of the script in Google ColabRunning your first analysisPractical use cases and templates[Quick Consideration #1] — The web…
How to Merge Twitter Accounts
If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also…
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