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B2CRM News: Updates from Etsy, Twitter, and Spotify
This week on our quick news for relationship marketers we got updates from Etsy and its 1.6B acquisition aimed at Gen Z, Twitter and its new Fleets ads, and Spotifyโs…
Surprising Statistics About Twitter in Post-Trump America [2021 Research]
One of the original social networks, weโve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in…
How to Make a Successful YouTube Channel
There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become…
How Universities Are Using User-Generated Content to Engage Students (Examples and Tips)
Gen Z will dominate higher educationโs first-year student populations for the foreseeable future which will force a shift in marketing and recruitment strategy to align with generational preferences. What changes…
10 Examples of Higher Ed Strategies on TikTok
Every year, higher education is challenged with recruiting a new generation. Over the last several years, it was millennials. This time around, itโs Generation Z. Gen Z and Millennials are…