Programmatic Advertising: The Benefits of Partnering With an Agency
There are a few options when it comes to buying programmatic advertising. Brands can work in buying platforms directly, pay the platform to build and manage the campaigns, or work…
10 Reasons Why Your Business Needs to Start a Podcast
The podcast market is experiencing rapid growth. Some claim it is still not strong enough, and so there is a high chance that a pandemic may shake it too. In…
24 Data-Backed Reasons to Personalize Your Marketing
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've…
How COVID-19 Has Impacted Business: A 6-Month Retrospective
It's been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses…
How to Cultivate a Data-Driven Marketing Team
Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data…
How To Solve Customer Pain Points With Super Useful Content
In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls…
How to Use a 10-K Report to Find Gold and Make More Sales
If you’ve yet to add the 10-K to your sales arsenal, you’re missing out. A 10-K is a document filed annually by public companies that outlines their financial performance.…
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How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]
Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and…
Inbound Marketing Vs. Outbound Marketing
There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If…
Find a Font: 19 Places to Find Free Fonts for Your Brand
You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font…
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