Imagine this scenario. You walk into a department store.ย
A sales associate says, โCan I help you?โ What do you say?
If youโre like most people, you say, โNo thanks, Iโm just looking.โย
However, thatโs not true. You didnโt wake up and decide to go to a department store. You have the intent to buy something. Youโre in what I call the Zone of Resistance (ZOR).ย
Iโm just lookingโ is a reflex reaction to sales pressure. Your prospects are in the ZOR when you try to overcome objections too.ย
So your first job when prospects raise objections is the lower the ZOR. However, you canโt do that if youโre fighting the resistance.ย
You have to join the resistance. This workshop will show you how.
What youโll learn:
- How to diffuse common sales objections without putting prospects into the Zone of Resistance.
Guests:
Josh Braun โ Founder of Braun Training
Craig Simons โย Director of Marketing at Allego
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