How to Optimize Google My Business and Leverage It for More Sales
One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your businessโ…
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you…
What is IaaS? How Does it Affect Your e-Commerce Site?
Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related…
The 4 Major Problems with Using Spreadsheets for Commissions (and How to Solve Them)
If youโre using spreadsheets for comp and commissions tracking, you should ask yourself if thatโs appropriate. What are the risks of using spreadsheets and how do you know when itโs…
How to Distribute Equity for Your Startup
Your startup is gaining traction, and youโre bringing on an all-star team and board of advisors to help you build your company and want to offer them equity in exchange…
Cookieless Cosmetic Marketing: The e.l.f. Approach to Personalization
Whatโs in this article: l.f. launched its beauty squad program to see the digital journey toward purchase made by its customers who purchase through channels that are not under its…
28 Marketing Certifications That Will Take Your Career to the Next Level
If youโre a professional marketer, thereโs a good chance that you didnโt actually go to marketing school. If thatโs the case, then thereโs an entire wealth of classic and modern…
How to Read Your Website Source Code and Why Itโs Important
Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines โreadโ this code to determine where your webpages…
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