Whatโs in this article:
- Just in time for Pride Month, LEGO announced that it will be launching LEGOยฎ Everyone is Awesome
- The set is designed to โcelebrate the diversity of our fans and the world around us,โ as the Company puts it
As summer approaches, a lot of rainbow-colored items appear for sale. Now Lego adds its own entry to the celebration of Pride Month.
The LEGOยฎ Everyone is Awesome set will be available for purchase for $34.99 on June 1, the beginning of Pride Month. The setย features โ11 monochrome minifigures each with its own individual hairstyle and rainbow colour.โ
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The rainbow references the symbol of theย LGBTQIA+ community, and the 346-piece set is intended to construct a display conveniently sized to fit on shelves or window sills as pictured above.
This particular product is primarily aimed at the adult market, one that LEGO has been successfully winning over for some years now. (See Building Mindfulness: Legoโs Marketing Play to Adults)
Set designer Matthew Ashton, Vice President, Design said the ensign was meant to be an inclusive celebration of individuality: โEveryone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe โEveryone is awesomeโ!โ
You can hear him talk about it in this video:
Indeed, an excellent way to promote diversity and inclusion (D&I) by the world-famous childrenโs brand that everyone knows and loves! To get more details on the designerโs motivation, you can click on Why I designed โEveryone is Awesomeโ by Matthew Ashton.
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