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Ads We Loved: New Year, New Hope

Welcome to our sixth part of PostFunnelโ€™s โ€œAds We Lovedโ€ series!

Before we begin, make sure to check out the full series here.

And today, we give you:

Johnnie Walker: Astronaut

This short film follows an astronaut who experienced isolation in space as she returns to Earth. In a year wracked by waves of isolation, this brave ad upholds the Johnnie Walker โ€˜Keep Walkingโ€™ spirit and evokes a future filled with hope.

Little Caesars Pizza:โ€˜Bad Day at Big Pizzaโ€™

Little Caesars takes on โ€œBig Pizza,โ€ a representation of a fictional corporation thatโ€™s out to win with overpriced pizzas. This ad highlights Little Caesarsโ€™ value message of good pizza at low prices.

Doritos: The Greatest Gift

Based on a true story, this coming out story depicts a father turning to Reddit for advice on how to address the subject of his sonโ€™s same-sex relationship. The ad preaches a message of accepting others and will have you reaching for a box of tissues. Weโ€™re not crying, youโ€™re crying.

Burger King: Whopper to the Future

Burger King encourages customers to make sure that at least one good thing will happen by sending themselves a whopper to 2030! The dystopian future narrative shows a timeline of what the future might look like beginning from 2020 when COVID-19 started, โ€œPay for Oxygenโ€ in 2057, till 3129 when dinosaurs start ruling Earth. The Back to The Future styled ad is a smart futuristic approach to marketing.

Snickers Peanut Brownie โ€“ โ€œStanimalโ€

Snickers 30-second ad shows a boss trying to connect with her team by calling her employee โ€œStanimalโ€- a nickname that other workers use behind his back.ย ย  Awkward! She gets through the embarrassment with a Snickers Peanut Brownie. With this ad, Snickers poses as a comforting solution to lifeโ€™s โ€˜hidden problemsโ€™.

Oatly: Help Dad

Swedish oat milk brand, Oatly, encourages children to have a conversation with their parents about drinking and eating more sustainably. In the ad, teens admonish middle aged men to give up dairy milk for plant-based dairy.ย  Flipping the classic โ€˜teenager vs parentโ€™ relationship on its head, the lighthearted ad champions young people as the instigators of change.

IKEA: Fortune Favours the Frugal

ย IKEAโ€™s latest ad opens with an enormous meteor made up of thrash heading for Earth. But every time a person makes a sustainable living choice like recycling, upcycling, using LED light bulbs, the meteor gradually disappears. The ad promotes Ikeaโ€™s sustainability efforts and encourages people to think differently about the benefits of living a life of moderation.

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