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Ads We Loved: New Year, New Hope

Welcome to our sixth part of PostFunnel’s “Ads We Loved” series!

Before we begin, make sure to check out the full series here.

And today, we give you:

Johnnie Walker: Astronaut

This short film follows an astronaut who experienced isolation in space as she returns to Earth. In a year wracked by waves of isolation, this brave ad upholds the Johnnie Walker ‘Keep Walking’ spirit and evokes a future filled with hope.

Little Caesars Pizza:‘Bad Day at Big Pizza’

Little Caesars takes on “Big Pizza,” a representation of a fictional corporation that’s out to win with overpriced pizzas. This ad highlights Little Caesars’ value message of good pizza at low prices.

Doritos: The Greatest Gift

Based on a true story, this coming out story depicts a father turning to Reddit for advice on how to address the subject of his son’s same-sex relationship. The ad preaches a message of accepting others and will have you reaching for a box of tissues. We’re not crying, you’re crying.

Burger King: Whopper to the Future

Burger King encourages customers to make sure that at least one good thing will happen by sending themselves a whopper to 2030! The dystopian future narrative shows a timeline of what the future might look like beginning from 2020 when COVID-19 started, “Pay for Oxygen” in 2057, till 3129 when dinosaurs start ruling Earth. The Back to The Future styled ad is a smart futuristic approach to marketing.

Snickers Peanut Brownie – “Stanimal”

Snickers 30-second ad shows a boss trying to connect with her team by calling her employee “Stanimal”- a nickname that other workers use behind his back.   Awkward! She gets through the embarrassment with a Snickers Peanut Brownie. With this ad, Snickers poses as a comforting solution to life’s ‘hidden problems’.

Oatly: Help Dad

Swedish oat milk brand, Oatly, encourages children to have a conversation with their parents about drinking and eating more sustainably. In the ad, teens admonish middle aged men to give up dairy milk for plant-based dairy.  Flipping the classic ‘teenager vs parent’ relationship on its head, the lighthearted ad champions young people as the instigators of change.

IKEA: Fortune Favours the Frugal

 IKEA’s latest ad opens with an enormous meteor made up of thrash heading for Earth. But every time a person makes a sustainable living choice like recycling, upcycling, using LED light bulbs, the meteor gradually disappears. The ad promotes Ikea’s sustainability efforts and encourages people to think differently about the benefits of living a life of moderation.

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