You are currently viewing Every Founder Interview on the B2B Marketing Blog (So Far)

Every Founder Interview on the B2B Marketing Blog (So Far)

An โ€œentrepreneurโ€ (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. Thereโ€™s no question they are a special breed.

What inspires them to solve certain problems? How do they generate business when they first launch their products? What did they learn from the experience that they can share with other aspiring entrepreneurs?

Those are among the questions Iโ€™ve had the opportunity to ask of 37 successful startup founders so far (plus one whose enterprise ultimately didnโ€™t make it). Their tech founder insights and stories are inspiring, thought-provoking, and enlightening.

Hereโ€™s the full list to date. More to come.

The Founder Interview Series #38: Davis Clark, Futuremodel

Davis Clark of FuturemodelHow do we enable the people who need data to make decisions within their area of expertiseโ€”finance, operations, sales, marketing, supply chain, whateverโ€”but who arenโ€™t experts in data analytics, to use data effectively?ย Davis Clark isnโ€™t the first to try to answer the question, but he is approaching it from a unique perspective. Hereโ€™s his story, and the story of the company he founded to solve this conundrum, Futuremodel.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Mark Osuna Senn and Pablo Alguindigue of ScopaBloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because thereโ€™s no easy way to tag multiple items with multiple different links. That frustrated Mark Osuna Senn as he browsed online publications, so he decided to create a solution. Hereโ€™s the story of Mark, co-founder Pablo Alguindigue, and their company, Scopa Analytics.

The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Braden Ericson of Sparrow ChartsSome marketing dashboard tools are easy to use but very limited in scope. Others are powerful and flexible, but frustratingly difficult to implement and use. While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution for SMB marketers as well as the agencies and consultants who work with them. Hereโ€™s the story of Braden and his company, Sparrow Charts.

The Founder Interview Series #35: James Creech, Paladin

James CreechInfluencer marketing has taken off in the past few years. When looking for guidance on large or infrequent purchases, few people will click adsโ€”but many will seek the advice of people they trust. Finding and reaching out to influencers individually was a tedious process though. Realizing there had to be a better way to approach this, three entrepreneurial influencer marketing professionals decided to build a platform that would simplify these efforts. Hereโ€™s the story of James Creech and the team behind Paladin Software.

The Founder Interview Series #34: Kris Eul, Kinetic

Kris Eul of KineticNetworking is hard, even in non-pandemic times. But what if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced, helpful professionals? The founders of a Minneapolis-based networking platform asked the same question, and developed an answer. Hereโ€™s the story of Kris Eul and Kinetic.

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Matt Frederick of eCapital AdvisorsEnterprises are drowning in data but parched for insights. Three entrepreneurial partners took the reins of a startup technology consultancy and began building an organization that would guide clients through the challenge, implementing software and processes to take control of their data and make better decisions in less time. Hereโ€™s the story behindย eCapital Advisorsย from partner Matt Frederick.

The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Mike Lewis and Michael WeberBoth B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? After living this challenge for years, two entrepreneurs set out to solve this problem. Hereโ€™s the story of Mike Lewis and Michael Weber, and the company they co-founded, Click360.

The Founder Interview Series #31: Taylor McKnight, Emamo

Taylor McKnight of EmamoMost virtual event platformsย  offer limited (at best) scheduling functionality complex, multi-day / multi-session events. Before the pandemic, they were just not designed to do that. Recognizing an opportunity, one entrepreneur decided to create a highly customizable yet easy-to-use tool to enable planners to create event schedules that capitalized on the unique strengths of digital events. Hereโ€™s the story of Taylor McKnight and Emamo.

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Stas Zaslovsky of VII EventsVirtual events are here to stay. Developed prior to the pandemic, the original purpose Stas Zaslavsky intended for his platform was to enhance the hybrid event experience: to enable organizers staging in-person events to extend that 3D, 360-degree experience to online attendees, rather than just a video stream. When COVID-19 forced live events online, the unique experience made it even more compelling. Hereโ€™s the story behind VII Events and its founder.

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems

Lynn and Brian Richardson, GateKeeper SystemsTwo decades ago, technology didnโ€™t even exist to help airports digitally manage ground transportation and airfield inspection.ย Lynn Richardson was a forward-thinking airport executive who decided to change that. Today, more than 110 airports rely on software from the company he started, GateKeeper Systems. Lynn is now turning the controls over to his son, Brian. Hereโ€™s their story.

The Founder Interview Series #28: Lonnie McRorey, Framework Science

Lonny McRorey of Framework ScienceOutsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model? The โ€œhumans as a commodityโ€ business model of outsourced software development too often causes high turnover rates, low-quality work, and lack of project commitment. Feeling underpaid doesnโ€™t motivate anyone to do a great job. Recognizing the model was broken, one entrepreneur decided to take a radically different approach. Hereโ€™s the story of Lonnie McRorey and Framework Science.

The Founder Interview Series #27: Payman Taei, Visme

Payman Taei of VismePayman Taei recognized back in 2013 that interest in infographics was exploding, and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats.ย So, he set out to develop a visual design tool that would be flexible, simple to use, and affordable. Hereโ€™s the story of Visme.

The Founder Interview Series #26: Orrin Broberg, Modus

Orrin Broberg of ModusB2B marketing teams are producing more content than ever. But that content has little value if sales teams canโ€™t use it, or canโ€™t find it when they need it.ย Orrin Broberg understood the key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truthโ€“when they were face to face with prospects.ย Thatโ€™s the core problem he andย Scott Olson set out to solve. Hereโ€™s the story behind Modus.

The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Tim Duncan of ICTModern office buildings are incredibly complex. Yet much of the process of managing the โ€œassemblyโ€ of these massive and complicated structures remains manual. The resulting inefficiency leads to most major commercial construction projects coming in late and over budget. A new breed of technology companies is setting out to change that. One of the most fascinating is Innovative Construction Technology (ICT), led by CEO Tim Duncan. Hereโ€™s their story.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena

Amber Christian of Bella ScenaFrom startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. So how can we make them better?

Amber Christian studied this and realized that with the right combination of planning, approach, and technology, business meetings can be more productive for everyone involved. So she set out to create a tool to enable that. Hereโ€™s the story of Bella Scena.

The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase (now SendSquared)

Nicolas Wegener of SendSquaredEmail marketing often produces a low return and annoys more prospects than it attracts. Thatโ€™s because marketers usually set up messaging to target segments. But segments donโ€™t buy; individuals do. Nicolas Wegener saw the obvious disconnect and realized AI could be used to target individual prospects much more effectively, even helping resorts and hotels identify their prospects most likely to take action soon. Hereโ€™s the story of SendSquared.

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Dustin Bruzenak of Modern LogicDifferentiating professional services is hard. Take an IT services business for example. Digital product studios are generally not generically โ€œbetterโ€ than competitors, but a better choice for certain clients, under certain circumstances.

It takes asking questions like: Can they do the hard jobs? Do they have a consistent track record of success? Can they provide strategic guidance? Thatโ€™s the kind of company Dustin set out to build. Hereโ€™s the story behind Modern Logic.

The Entrepreneur Interview Series #21: Steve Pulley, Mortarr

Steve Pulley of MortarrTraditionally , the commercial construction and design industry has used expensive, traditional marketing efforts to showcase their services and lines of products, and relied on old relationships to generate new business.

Hereโ€™s the story of what happened whenย Steve Pulley and two other relationship-driven individuals approached an industry that was lacking in the tools needed to efficiently explore, engage, and connect to makeย commercial construction andย design dreams a reality, and decided to take on the challenge.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Lewis Werner of Quill SecurityThe physical security industry is broken. Following major security incidents, we hear about the countless red flags that couldโ€™ve been used to anticipate the tragedy. But the pattern keeps repeating.

Quill Security Technology emerged in 2018 when Louis Werner and two co-founders decided to change this by taking a different approach to helpingย building owners and managers understand and address risks. Hereโ€™s their story.

The Entrepreneur Interview Series #19: Mary Kay Ziniewicz, Bus Stop Mamas

Mary Kay Ziniewicz of Bus Stop MamasSo many aspects of childrenโ€™sโ€™ livesโ€”band concerts, games, practices, school plays, the school dayโ€”are fixed in time.ย  Moms want to show professional dedication, but there are times when they just flat outย need to be somewhere else. Wouldnโ€™t it be great if there were excellent jobs available, across professional fields, that recognized this? That recognition led Mary Kay Ziniewicz to start Bus Stop Mamas, an organizationย that connects mothers with great, and more importantlyย flexible, work opportunities.

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Alex Wise of NetpeakSearch engine optimization (SEO) software is a tough business segment. Not only must developers compete against dozens of otherย all-in-one suitesย andย special-purpose SEO tools, but also continually adapt to the changing nature of search. One provider has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Hereโ€™s the story of Netpeak Softwareย and founder Alex Wise.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Peter M. Vessenes of ProfitSeeAll business owners want financial stability, growth in revenue, access to money when they need it, increasing profits, an increase in the value of the company, and, ultimately, a succession plan. What if a team with decades of experience in corporate turnarounds, acquisitions, M&A, and helping small and mid-sized businesses improve profitability could package their knowledge and expertise in a software tool to provide business owners with those kinds of insights? Thatโ€™s howย ProfitSee got started a decade ago. Here is the companyโ€™s story with founder Peter M. Vessenes.

The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Tracy Fuller of InnovativEventsEvery entrepreneur struggles with the timing of their business launch. Tracy Fuller struggled more than most business founders, and with questions that went well beyond those above. Looking for a way to get back out into the world after the death of her son, losing her job, and getting divorced, she started a small balloon delivery service for special occasions. Hereโ€™s the inspiring story of Tracyโ€™s journey from delivering balloons to kidsโ€™ parties to delivering strategic event planning and execution for tech giants and global brand clients.

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Adam Hempenstall of Better ProposalsProposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them.ย If only there was a way to create high-quality proposals quickly. That was the thought behindย Better Proposals, a tool that enables users to develop beautiful, high-impact proposals in minutes.ย Hereโ€™s the story of how Adam Hempenstall and his team turned their vision of faster, easier proposals into an elegant yet practical tool.

The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony

Amanuel Medhanie of ParsimonyTeachers focus on (this is going to be a shock, wait for it)โ€ฆteaching. They strive to achieve the best learning outcomes for their students. But how can teachers be sure about the impact their programs are having with students? The science of measuring educational impact is different from the practice of teaching. Parsimony is a company formed to fix that problem. Hereโ€™s the story of Amanuel Medhanie and how he brought his vision to life.

The Entrepreneur Interview Series #13: Aric Bandy, Agosto

Aric Bandy of AgostoMinneapolis-based tech consultancyย Agosto (since acquired by Pythian) is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Hereโ€™s the story of how Aric Bandy and his company made the transition from managed services to innovative solutions provider.

The Founders Interview Series #12: Mark Granovsky, G2Planet

Mark Granovsky of G2PlanetIn the year 2000, the movie Unbreakable was released, starring Bruce Willis as a security guard who โ€œsurvives a horrific train crash with no injuries, leading to his realization that he harbors superhuman abilities.โ€ Mark Granovsky can probably relate. He founded G2Planet just two months after the dot-com bust of 2000. It focused on using mobile technology (seven years before the introduction of the iPhone) to manage live events (just 18 months before the 9/11 attacks decimated the travel industry). But through all of that and COVID, his company has thrived. Hereโ€™s his story.

The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Michael McCarthy of InkitWhen you think of hot software startups, itโ€™s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probablyย donโ€™tย think aboutโ€ฆdirect mail. But one Minneapolis entrepreneur did, and he built a rapidly growing business with his vision. Michael McCarthy wondered why direct mail couldnโ€™t be produced with the efficiency of emailย marketing automation tools. So he did something about it. Hereโ€™s the story behind Inkit.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData

Aba El Haddi of EnduraDataIf you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.ย But if you work in a large organization that needs to keep tens of millions of files synchronized, across offices in different cities or even different countries, running different operating systems (Windows, Mac, various flavors of Unix)โ€”you need somethingย much more powerful.ย Thatโ€™s the type of challenge Aba El Haddi has been working on his entire career. Hereโ€™s the EnduraData story.

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Amanda LaGrange of TechDumpWhile every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment. Others seek to fulfill a social mission, such as hiring people who face barriers to employment.ย But rarely does one firm check all of those boxesโ€”andย sponsor an annualย robot fashion show to boot. Check out the story of Amanda LaGrange and Tech Dump.

The Founders Interview Series #8: John Sundberg, Kinetic Data

John Sundberg of Kinetic DataWhen Steve Jobs and Steve Wozniak founded Apple in Jobsโ€™ garage, they didnโ€™t envision selling phones or online music. Yet those are the companyโ€™sย biggest revenue generators today.ย Great companies (and their founders) are adaptive. They begin with a vision, but are willing to evolve in response customer needs. John Sundberg founded Kinetic Data in 1997 as a service provider to companies running BMC Remedy. Today, the companyโ€™s Kinetic Platform is used enterprises to manage any kind of service requests.

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Lief Larson of SalesfolksTalk about adapting. After starting with a different mission, Salesfolks has evolved into a platform that matches sales professionals with companies that need contingent sales talent. The sophisticated matching platform is more like eHarmony for sales pros than it is like Uber, Lyft, or Fiverr. Uniquely, the company has identified 20 different types of sales professionalsโ€”inside sales, BDRs, SDRs, field sales reps, etc.โ€”to help clients get exactly the type of talent they need. Hereโ€™s the story behind Salesfolks and itโ€™s successful serial entrepreneur founder, Lief Larson.

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Loring Kaveney of WorkOutLoudYour best customers can also be your best marketers, customer support resources, and sources of input to your product roadmapโ€”if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud, the company founded by B2B software veterans Loring Kaveney and Eric Lopez to help developers of complex products turn their customers into their โ€œmost competitive advantage and best feature,โ€ by strengthening relationships and fostering innovation. Here are Loringโ€™s insights about inspiration, marketing, and entrepreneurial lessons learned.

The Entrepreneur Interview Series #5: Josh Fedie, SalesReach

Josh Fedie of SalesReachMarketing and sales teams still struggle with personalization. 83% of marketers say creating personalized content is their biggest challenge, and they also face difficulties with gaining insights and securing internal resources. And whenย personalized marketing goes wrong, it can do more harm than good. Thatโ€™s what Josh Fedie determined to fix when he launched SalesReach, a system that helps sales pros deliver the right content to prospects at the right time. Josh shares his insights on sales, marketing, and entrepreneurship here.

The Entrepreneur Interview Series #4: Daren Klum, Secured2

Daren Klum of Secured2Data security software is a tough business segment, because products are generally only make the news when they fail. Hereโ€™s the story of one entrepreneur whoโ€™s out to change that. Daren Klumโ€™s company, Secured2, is newsworthy not for any failures, but because itโ€™s so confident in its protection that itโ€™s the first company in the industry to offer aย cyber security warranty: indemnification against losses caused by a data breach up to $5 million, backed by Lloydโ€™s of London.

The Entrepreneur Interview Series #3: Atif Siddiqi, Branch

Atif Siddiqi of BranchMany of todayโ€™s entrepreneurs got their start in the working world as hourly employees in the service industry. This entrepreneur used that experience to launch a business thatโ€™s improving operations for big companies by addressing common frustrations of their front-line, hourly workers.

Atif Siddiqi shares his experiences, guidance, and lessons learned at his company / app, Branch, the only mobile-first technology that provides schedule and financial flexibility for hourly employees.

The Entrepreneur Interview Series #2: Scott Burns, Structural

Scott Burns of StructuralScott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000โ€”right on the cusp of the dot-com bust.ย After some challenging early years, he grew the company into a leader in its space, before it wasย sold to Vista Equity Partnersย for $153 million in late 2016. The next year, he and marketing leader Chip Houseย founded Structural, which develops employee success management software.ย Here are Scottโ€™s insights.

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