Four Ways Google Analytics 4 Will Improve Your Data
In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot…
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In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot…
Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work…
We know that content on your website is important. It should communicate value to your visitors, adhere to Googleโs standards so that it can be crawled, and rank well in…
So youโre in the market for a free visualization tool, and youโve decided on Google Data Studio. We love GDS, and use it regularly at Portent when reporting on performance…
Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data…