Welcome back to PostFunnelโs 39th episode of the 7 CRM Commandment Series.
Today, we get to Angieโs List โ the online network that allows you to access top-rated Pros and more than 12 million verified reviews from real people.
So, letโs start with the first commandment. Shall we?
1. Be Transparent 10/10
The first question on the brandโs FAQ page is: How Does Angieโs List Make Money? Now, thatโs transparency!
Angieโs List Super Service Award 2020 is among some of the rewards that the brand hands out to other companies. According to the networkโs rating and reviews, being entitled to honor various industries โ services and professionals puts Angieโs List in authority.
โDespite the enormous challenges facing our service pros throughout 2020, our Angieโs List Super Service Award winners continued to provide exceptional customer service,โ said Angieโs List Founder Angie Hicks. โThese outstanding businesses have helped homeowners not only maintain their homes, but also evolve them into safe and comfortable spaces that can handle all the mess of life, work, school and entertainment under one roof. Our homeownersโ consistent positive reviews make it clear: these are the best pros in our network.โ
The fact that companies from across the world put themselves in the running for several Angieโs List awards credits the brand with influence, authorization, and realness.
Incentives and Perks 5/10
As an Angieโs List member, you can shop deals according to your location and project of choice.
The brand promises, โSavings on service with deals and offers from local pros,โ too.
However, before creating an account and joining Angieโs list โ we werenโt incentivized in any way. Ie. No signup offers, newsletter offers, or first-time discounts that we were able to spot.
Be Relevant 10/10
A note about at-home projects during COVID with a link to aย dedicated webpageย that presents the message appears at the top of the brandโs HP. The page goes on to detail everything from โStaying safe while hiring home services during coronavirus.โ
In many ways, Angieโs List promotes content relevant to the time of year, including increased wear and tear and the damage that winter weather can cause to your home. The type of thermostats you should install this time of year in terms of both comfort and energy efficiency. The brand recognizes Black History Month on its social media accounts and so much more. Visiting this brandโs assets will make you feel they live in the same world as you are and at the same time. Thatโs relevancy.
Be Helpful 6/10
Hereโs what Angieโs List details as what theyโve done to combat COVID-19.
- Created a health & safety measures section on Proโs profiles: Weโve added a new area for our Pros to explain the specific precautions theyโre taking to protect health and safety. When provided, this information is displayed prominently on their profile, giving you more information to evaluate the Pros you hire and feel more comfortable and informed in your hiring decision.
- Let you declare your comfort with contact: We are adding features to allow you to state during your quote request that you want your interaction to be as contact-less as possible.
- Educate Pros and Consumers: Weโre giving guidance to homeowners and professionals on best practices for safety with up-to-date summaries of CDC guidelines and product changes.
- Facilitate cashless payments: You donโt need to physically handle checks, credit cards or cash if you use a digital payment app. Ask your contractor what other payment methods they accept, or pay for the work via the Angieโs List App.
To further help customers make logical and smart decisions, the brand has released a number of Angieโs List Reports that cover a range of topics, including:
ยทย ย ย ย ย ย Carpet cleaning tips
ยทย ย ย ย ย ย Essential tips for homeowners
ยทย ย ย ย ย ย How to introduce a pet to your new home
ยทย ย ย ย ย ย Getting clutter under control
However, when it comes to making a more substantial donation or prominent move to give back to society โ or even show support for a certain cause โ we couldnโt find any.
5. Realtime Personalization 4/10
We were asked to enter our zip code in order to receive localized and personal ratings and reviews when choosing a landscaping project:
Once we filled in our zip code, we received the following popup, which led to more questions: the size of the area in our landscaping project, the design and plants we want, the kind of location it is, etc. Thatโs nice and helpful, but more of a UX kind of personalization, and not the automated kind.
However, when we went back to the brandโs HP only to see no further recommendations for our project of interest.
Also, when completely logging off Angieโs List and hopping onto social media โ no realtime retargeting efforts were made by the brand.
6. Master UX 7/10
The uncluttered use of text, images, and icons allows for intuitive navigation on the brandโs website. To avoid getting lost, the use of whitespace allows users to keep their attention centered on the specific project they came for.
We deducted a couple of points here simply because people who may not be familiar with the brand may find it hard to understand what the network offers when quickly entering their website.
Also, the level of detail required to start searching for reviews felt long and tiring.
7. Leverage Social Media 8/10
On Facebook, the brand has 252K likes, on Instagram, they have almost 7K followers, and on Twitter, they have 37.6K followers.
On all three social media platforms, the brand posts in a high frequency, ranging from every day on IG and every few days on FB and Twitter. Therefore, we deducted a couple of points here as we would have liked to see full daily activity.
We were glad to see that the brand acknowledges D&I:
And that Angieโs List also uses their social media platforms to be helpful:
#AskAngiesList: What kind of #thermostats can I install? Via @detroitnews https://t.co/r6Gs9oKIuS
โ Angieโs List (@AngiesList) January 13, 2021
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Overall, Angieโs List is getting a 50/70 here (71%), placing them in 22n place, smack right in the middle of the group.
Here are the full rankings of all the brands we analyzed to date:
- Pets at Home91%
- Loweโs90%
- Petco90%
- Target87%
- Uniqlo86%
- Paul Smith84%
- Vrbo83%
- N Brown Group81%
- West Elm81%
- The North Face81%
- Holland and Barret80%
- lululemon80%
- JD Sports79%
- Brooks Running79%
- Best Buy78%
- Nandoโs75%
- Etsy76%
- The Body Shop74%
- Gymshark73%
- William Hill73%
- Essence72%
- Angieโs List 77%
- Iceland Foods71%
- Total Wine & More70%
- Tommy Hilfiger70%
- Walgreens70%
- Kohlโs70%
- The White Company69%
- United Colors of Benetton69%
- Buy Buy Baby68%
- Fiverr67%
- Next63%
- Patagonia61%
- Express60%
- Burberry60%
- Zara59%
- Treatwell 58%
- COS57%
- Dream1153%
We publish a new analysis every week, so watch this space for more brand analyses coming your way!
The post Angieโs List: Creating Pro Relationships? appeared first on Post Funnel.