3 Key Pillars to a Winning Sales Team: How to Utilize Win-Loss Analysis

Bad news:ย you may have noticed that your win rates have started to decline, sales cycles are getting longer, and pipeline is shrinking.ย (the last couple of months have been a doozy)

Good news:ย win-loss analysis can help.

Weโ€™ve asked a few experts to join and unpack how these insights will help you build pipeline by targeting the right prospects, communicateย realย value during the sales process, and boost the confidence of your sales reps.

Guests:

Michael Tusoย โ€“ย Co-founder and CEO atย Callypso

Katie Harkinsย โ€“ย VP of Sales atย UserTesting

Rhett Nelsonย โ€“ย Sales Director atย Clozd

Youโ€™ll Learn:

  • How to target theย rightย profiles and how to talk to them
  • Prove value during the sales process (losses are often contributed to โ€œbudgetโ€ or โ€œpricingโ€ where that really translates to reps not selling the products value properly)
  • Enable sales confidence (get to knowโ€” for sureโ€” that losses are not anything the rep is doing and instill the confidence to win more)

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