Andrew Moon of Orange Nomad is an entrepreneur that runs multiple businesses. Coordinating & overseeing marketing for multiple businesses can be challenging without the right tools.
In this video, Andrew shares why his team uses CoSchedule Marketing Calendar & how to:
- Schedule 100s of social messages across multiple platforms in minutes
- Add your other content & events to your calendar for total visibility of your marketing
- Build templates & systems for your team
- And reschedule projects, tasks, & messages when priorities & timelines change
Easily Coordinate Marketing For Multiple Businesses
Before using CoSchedule Marketing Calendar, it was difficult to keep track of everything they needed to get done for each business.
They tried other tools like Buffer & Hootsuite, but Marketing Calendar is the only tool that gives them visibility of all their marketing (not just social media).โWhat frustrated me [with Buffer & Hootsuite] was that we could only do social posting in there. CoSchedule doesnโt do that. Everything is in your marketing calendar. Iโm able to see all our marketing efforts in one place on one single calendar.โ โ Andrew Moon
The team at Orange Nomad can easily organize all the marketing for each business in one calendar. They use color labels to organize & filter work for different businesses. This gives them visibility of all their work.
Best of all, the Orange Nomad team finds it very easy to use โ which makes it easy to train in new staff & virtual admins.
Schedule An Entire Month Of Social Messages In Minutes
Orange Nomad publishes social media awareness campaigns to stay relevant & engaged on their social media pages. But itโs time consuming to schedule out messages for every individual platform.
In this video, Andrew shows how he uses CoScheduleโs Bulk Social Upload tool inside Social Campaigns to schedule 108 messages at one time using a CSV template.
Using Bulk Social Upload In Social Campaigns
- Create A Social Campaign On Your Calendar
- Name your campaign: i.e. February Social Awareness Campaign
- Select a color label to identify which business, team, initiative, etc. this campaign is created for (this step is optional).ย Need inspiration for using Color Labels? Check out Power Tips.
- Choose โUploadโ & attach your CSV template that includes your social messages for the next month
- Review your messages
- Change campaign status from โDraftโ to โScheduledโ
Learn how to upload social messages from a CSV file.
But marketing is so much more than just posting to social media.
Organize ALL Your Marketing (Not Just Social Campaigns) On A Single Calendar
The main reason the Orange Nomad team uses CoSchedule Marketing Calendar is because it allows you to organize ALL your marketing (not just social messages) on a single calendar.
Orange Nomad adds projects to their calendar for:
- Newsletters
- Blog Posts
- Videos
- Events
- LinkedIn Live
- And more!
Once those projects are created, Andrew has built out processes in CoScheduleย Marketing Calendar to execute these projects from start to finish.
Create Systems & Processes For Your Team
As an entrepreneur, Andrew doesnโt have the capacity to do all the marketing by himself.
Heโs developed task checklists for specific projects & saved them as task templates in CoSchedule Marketing Calendar for his team.
Task templates ensure work gets done to his standards, and it makes it easy for the team to know what work needs to be done next.
Learn how to add to-do lists to your projects & save them as a reusable template.
Easily Reschedule Projects & Campaigns On The Calendar
One of the other reasons Andrewโs team loves their Marketing Calendar is how flexible it is to use.
โIf something happens on a particular day, or I want to reschedule posts, let me show you how easy it is. It is completely drag & drop. I can move things around in my calendar.โ โ Andrew Moon
You can reschedule social messages, social campaigns, projects, & tasks by dragging & dropping them to a new date on the calendar.
โI canโt stress how beneficial that has been for our company, for our staff to have all of this in one place & not having to go into different tools to get a good snapshot of what weโre doing with our marketing.โ โ Andrew Moon
For more pro tips, ideas, & examples for using your Marketing Calendar, check out our library of User Guidesย & ย Power Tips. Or hop over to our YouTube channelย to watch more user videos, tutorials, & more!
The post How Orange Nomad Schedules & Executes Social Campaigns In CoSchedule Marketing Calendar appeared first on CoSchedule Blog.