HubSpot vs. Act-On: Which is Better?

Finding the right CRM can be a huge time suck. It needs to have everything you need to succeed and nothing that will hold you back. If you’re currently an Act-On user thinking of migrating to HubSpot, we’re here to share some main differences between the two platforms to help you decide which is better.

Let’s dig in.



Robust software that scales with you

Basic functionality you can grow out of

All marketing data in one place

Requires extra tools, creating disparate systems

Free version and several paid marketing tiers/hubs

No free trial, only two pricing options

High email sender scores and deliverability

Poor deliverability rates, no effective top-of-funnel lead gen strategies

Ranked #1 by marketers on G2

Ranked #5 by marketers on G2

Easy to configure

Interface not as intuitive

Focuses on inbound marketing

Focuses on inbound and outbound marketing

Includes webpages such as landing pages, blogs, etc. 

Focuses more on marketing automation only. Does not include blogs

Why You Should Use HubSpot Over Act-On 

HubSpot is known for offering an all-in-one solution for marketing, sales, and customer service — no more disparate systems. You can manage your entire customer journey — even seeing where they fall off your radar — and generate and nurture leads in one place.

With Act-On, other tools are needed to achieve this level of integration and data collection, which can be time-consuming (finding the right one) and costly.

Speaking of costly, here are some other reasons to consider migrating from Act-On to HubSpot:

User-friendly: HubSpot’s user-friendly interface and intuitive design make it an easy choice for marketers who aren’t as tech-savvy. Reviewers of Act-On have expressed a need for interfaces and dashboards that are easier to set up, understand and manage.

Features on features: Act-On has features that mostly focus on marketing automation, but HubSpot goes even further by allowing you to create webpages, blog pages, and more. Manage your entire customer journey in one platform and add features like chatbots, ticketing systems, customer service, and more.

Robust reporting: HubSpot reporting goes way deeper than Act-On, giving you deeper insights into how all of your marketing assets are performing. When you have this much data, you can make more informed decisions and boost your campaigns for amazing results.

Lower cost: Simply put, Act-On does not have a free version, whereas HubSpot starts free and lets you use the free version indefinitely. Act-On starts at $900/month, whereas HubSpot’s cheapest plan (after free) starts at $50. HubSpot’s pricing plans are also more transparent.

How an Elite HubSpot Partner Can Help

Lynton has been an Elite HubSpot partner since 2020, which means we know a thing or two about how hard HubSpot can work for you. Partnering with Lynton to make the switch from Act-On to HubSpot gives you added expertise, customization, optimization, and support. 

We’ll take the stress out of your migration so you can spend time focusing on your business. We’ll teach you the ins and outs of HubSpot and make it work for you in ways that Act-On lacked.

It’s time to make the switch. Learn more about our onboarding and migration services.