While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.

Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.

TikTok Advertising Stats To Know

• TikTok has 1 billion global daily active users. (DataReportal)
• Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog)
• Marketers say that TikTok is the second most effective platform for video content. (HubSpot Blog)
• 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot Blog)
• Gen Z is discovering and buying products on social media more than any other generation. (HubSpot Blog)
• Amazon and HBO spent the most money on TikTok ads in the U.S. between January and May of 2022. (Statista)

• A recent Kantar survey found that 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels. (Kantar)
• 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. (Statista)
• TikTokers are twice as likely as users of other social channels to recommend something they’ve discovered on TikTok. (Material)
• 43% of users try something or go somewhere new after seeing it at least once on TikTok. (Flamingo)
• 58% of users say they’re more likely to talk about a brand or share an ad if a video features a song they like. (TikTok)
• Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. (TikTok)
• 71% of TikTokers say that TopView ads, which have a longer run time, successfully capture their attention. (TikTok) 
• In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. (Neuro-Insight)
• 55% of users say TikTok helps them discover new things. (TikTok)