With 2024 now behind us, here’s a quick look back at the posts, old and new, that grabbed the most attention last year.

It’s an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest.

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing.

With no further ado, here’s the list.

Okay, maybe just a little further ado. Four posts that barely missed making the list but are worth noting are 10 B2B Marketing Lessons from Walt Disney World and Universal Studios, a perennial classic from April 2014; Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports, a still-popular research roundup from September 2023; The Top Sources and Trends in B2B Website Traffic, a timely post from June 2024 based on original research; and The 15 Best Screencasting and Online Presentation Tools, originally published in 2017 but most recently updated just before Christmas.

Alright, now the list. Drumroll please…

10: When to Use Photos Versus Illustrations on Your Business Website

If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (always original), check out this helpful guide from guest author Natasha Lane. “Because a picture paints a thousand words, the visuals you choose to use on your website are often more important than the words,” she wrote in this post from August 2021.

9: The Impact of AI on Social Media Marketing

Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. AI is a game-changer in social media marketing. This guest post from August 2024 explores the different facets of AI’s influence on social media marketing and ads.

8: How AI Results are Impacting Organic Search Traffic and What You Can Do About It

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change, as this August 2024 details.

7: The 22 49 Best Virtual Event Platforms

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Today’s virtual event platforms are adding features like 3D environments and avatars, social media integration, gamification, content libraries, and detailed attendee activity analytics (and AI), as detailed in this August 2020 post (with multiple updates).

6: How to Integrate ChatGPT With Your CRM Software

There are several compelling benefits to adding ChatGPT to your CRM platform. This sponsored post from June 2023 explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales.

5: How to Make Your Website “The Answer” in ChatGPT Queries

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. This April 2024 post provides some answers.

4: The Etiquette of Web Scraping and How to Use Web Scraping Legally

This is one of those random posts that Google seems to like, on a seemingly obscure topic that apparently a lot of people are searching for. See what guest author Alexandra Datsenko has to share about the subject in this post from June 2022.

3: What Needs to be Included on Your Business Letterhead?

Another random post on a not just obscure but anachronistic topic, that Google shows a liking for. Check out the thoughts of guest author Samantha Waites on this subject in this post from August 2019.

2: What’s the Best Way to get 1,000 Likes on Instagram?

The newest piece in this roundup, this contributed post has wracked up an impressive number of views since November 2024. It outlines six of the best techniques to obtain 1,000 “likes” on one of your Instagram posts.

And finally, the most-read post here on the B2B marketing blog for all of 2024 was…

1: 10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

For the second straight year, guest author Ron Stefanski tops the list with this post from July 2022 (it came in at #3 that year). This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

That’s it, 10 great reads to wrap up last year and start off this new one. Onward and upward to an even happier and more prosperous 2025!

The post The Top 10 Most-Read B2B Marketing Blog Posts of 2024 appeared first on B2B Marketing Blog | Webbiquity.