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Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results.

But with so many different email marketing tools available, how do you pick the right one for your business?

Check out these five email marketing tools and their features. They can help you increase your sales while simplifying your marketing processes.

1.   Omnisend

Omnisend focuses on bringing your different channels to one place, including email marketing. With its various functions, you can maximize results from your email campaigns while keeping them organized and efficient. Many people like to compare Mailchimp vs. Constant Contact, but what makes Omnisend stand out from the others?

Omnisend focuses on making the process easy while remaining professional. Beyond sending out emails and collecting data, Omnisend offers several other features that can help with your email campaigns.

• Use Campaign Booster, which resends newsletters to subscribers who didn’t open the first one.
• Take advantage of A/B Testing, which sends two variations of emails so you can see which one performs better.
• Use their Content Editor, which utilizes a drag-and-drop system, to build your email newsletters.

Some email marketing tasks can be difficult and tedious, so Omnisend developed tools to handle those processes more easily. Omnisend offers a 14-day free trial without your credit card. Check out their different pricing plans to see which best fits your needs.

2.   Mailchimp

Mailchimp is targeted primarily at small businesses. It provides multiple tools to make the email marketing process easier and more straightforward for  businesses with limited staff and expertise. The company keeps the process simple so that almost anyone can use their system.

Mailchimp provides an all-in-one experience for your email marketing through different tools.

• Connect your store to Mailchimp so that email subscribers receive recommendations and links to your website.
• Use their mobile app to create emails with their templates.
• Share your email campaigns on social media pages.

Mailchimp enables you to connect your emails with other platforms, to help grow your opt-in subscribers and increase sales. This happens as you incorporate Mailchimp into these different channels.

Mailchimp provides different cost levels so that you can pay for the features you want. Keep in mind that each level only allows up to a certain number of contacts, so you need to consider that when you decide which one you want. Look into the tools that each level provides and make a purchase based on your business’ needs.

3.   Constant Contact

Constant Contact focuses on email marketing and providing help through professionals. They use multiple email marketing tools to automate, improve, and build up your email campaigns. Keep in mind that Constant Contact puts most of their effort into email marketing, so their key features focus on this channel.

People like to use Constant Contact because it has so many functions available for email marketing. This makes it great for businesses that focus most of their online marketing efforts on their email campaigns. Here are some key tools you can use through Constant Contact.

• Segment your audience so that you can send information and emails based on subscriber demographics.
• Have their automation manage your email list after you upload your contacts into the software.
• Automate surveys, polls, donations, sign-up forms, and more.

Constant Contact focuses on email marketing to provide an excellent experience for those who want to improve their email campaigns.

Instead of picking between multiple options, you can choose either Email or Email Plus through Constant Contact. Email starts at $20 a month and Email Plus starts at $45 a month. The price varies depending on your number of contacts, so keep that in mind. It also provides a free trial for those who want to see what the software can do.

4.   Drip

While Drip doesn’t focus on email marketing, it provides tools you can use for your email campaigns. Drip puts emphasis into the customer’s journey and using automated marketing to interact with leads. It helps automate the lead nurturing process, turning your prospects into return customers by sending them a predefined sequence of email messages.

Drip accomplishes this by providing workflows so the software can send email updates at important stages in the customer’s journey.

• Informing them about new deals.
• Sending them updates based on what they viewed in your store.
• Reminding them about abandoned carts.

By taking advantage of Drip and its workflows, you can plan out how the automated software will interact with your customers.

Visit the Drip website to determine how much their software will cost based on the number of people in your account. It starts as low as $49 a month with 2,500 contacts. Check into their 14 day free trial, and have an expert give you a demo so you can see if Drip will meet your needs.

5.   ActiveCampaign

ActiveCampaign focuses on marketing automation with an emphasis on email marketing. It’s centered on customer relationship management (CRM) to help convert your leads into returning customers. On top of automation for emails, you can also use its SMS automation to send texts to your customers.

ActiveCampaign can help in your email marketing program utilizing a range of tools.

• Send emails to customers when they perform certain actions.
• Set up email autoresponders to send welcome emails and delivery updates.
• Send customers emails on their birthdays or for other events.

Since ActiveCampaign focuses on your customers, you can use the software to automate specific interactions. ActiveCampaign offers different plans based on the number of contacts in your database. Each provides specific tools and benefits, so look over the different options available.

Final Remarks

Each of these vendors provide email marketing software with different features, capabilities, and pricing. Explore these options to determine which best meets your needs, based on your company size, sales volume, and marketing strategy.

All of these tools are designed to improve elements of your email marketing campaigns, to help you boost sales and build customer loyalty.

The post The Best Email Marketing Tools to Increase Sales appeared first on B2B Marketing Blog | Webbiquity.