If youโre anything like the hundreds of home services contractors I talk to each year, you spend a lot of timeโway too much timeโworried about your business. Big questions are keeping you up at night:
- Why isnโt my phone ringing off the hook?
- Where can I get more leadsโwithout going broke in the process?
- What do I need to do to beat my competition?
- How can I grow my business so I can make more money?
In your attempt to answer these questions, youโve likely spent a ton of money on contractor marketingโand received very little return. So youโre feeling a little ripped off and a lot frustrated.ย
Thatโs understandable! I happen to believe you deserve to get real results from your marketing. But hereโs the problem: You donโt have time to become a marketing expertโbecause youโre too busy being a home services expert. ย
Hereโs some good news: You donโt actually need to be an โexpertโ to start getting results.ย
The #1 marketing strategy for construction and home services
I canโt stand to see hardworking home services contractors and home builders waste their money on bad marketing. The way to avoid getting ripped off is to understand the basics of the #1 marketing strategy you should be implementing: online marketing.
Why online marketing? Because online is where your customers are.ย
โBut Ryan,โ you might be saying, โWeโve built our business on word-of-mouth referrals. Thatโs what we want to focus on.โ Fair enough, friend. But Iโm telling you: Online marketing is simply the digital version of word-of-mouth referrals. According to TechCrunch, โMore people ask for recommendations related to home services on Facebook in the U.S. than any other topic.โย ย
Want to get better at construction marketing or home builder marketing? Want to generate more leads for your contracting business or home services company? Itโs time to focus on online strategies.
Making sense of online marketing for home and building servicesย
I recently teamed up with Constant Contact to produce their new comprehensive resource, The Download: Making Sense of Online Marketing for Home & Building Services. This 68-page guide is packed with accessible, practical tips to help you get more qualified leads and grow your business.ย
In this free download, youโll learn about five key pillars of online marketing:
- Mobile-friendly website. This is your online hub, the one-stop-shop for people to learn about what you offer and how you can help them.
- Email marketing. Email is the best way to nurture relationships with current and potential customers.
- Primary social media channel. Choosing one channel (spoiler alert: Itโs probably not TikTok) will prevent you from getting overwhelmed and allow you to harness the power of social to build awareness, serve your customers and drive action.
- Listing and review sites. Claiming your listings on, for example, Google My Business and Yelp, can help you manage your reputation and engage with potential customers.
- Content marketing. Offering useful content online helps you get found and builds trust with prospects.
- Bonus pillar: Paid digital advertising. In some cases, youโll have to pay to reach people. Thatโs not โbad,โ but youโll want to do it in a smart way to avoid wasting money.
Sure, there are a lot of moving parts when it comes to home services marketing. But the guide weโve put together will help you connect the dots so youโll feel more confident about building a marketing strategy that works.ย
Over the next few weeks, Iโll unpack some details about each of these pillars, but for now, letโs get super clear about how critical an online marketing strategy is for your home services or construction business.
Your customers are checking you out online
Remember, as many as 97 out of 100 people go online to learn about local businesses. And they search for you in one of two ways:
- By your company name
- By what your company does + your location (e.g., โHVAC near meโ or โ[city name] home builderโ)
If theyโre searching for you by name, you have a leg-up on the competition. Theyโre looking for you, not them, after all.
If theyโre not searching for you by nameโwhich happens way more often than youโd thinkโyou may not have a leg-up, but what you do have is an opportunity.ย
The Google Search Engine Results Page (SERP) is packed with ways for your business to jump up and down hollering, โPick me! Pick me!โ
If you apply what you learn from The Download, our guide to online marketing for home & building services, and this series of blog posts, potential customers will be more likely to find your website, social media accounts, online reviews, and business listings. Sure, theyโll probably see your competitorsโ stuff, too, but with your own savvy online marketing strategy, you wonโt need to worry so much about that.
If youโre not online, youโre invisible
If you want to grow your home services or construction business, youโre going to have to get more customers. To do that, you need more leads. To do that? You have to be online in an intentional, strategic way.ย The Download: Making Sense of Online Marketing for Home & Building Services will help you do just that.
Get our Free Guide to Online Marketing for Home & Building Services
Learn to use online marketing to get your phone ringing off the hook.
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