Category: Website Design Examples

Marketing

17 of the Best Examples of Beautiful Blog Design

According to a recent survey, blogs have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.

But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog.

If you’re not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to) your content?Once you’re done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Images, text, and links need to be shown off just right — otherwise, readers might abandon your content, if it’s not showcased in a way that’s appealing, easy to follow, and generates more interest.

That’s why we’ve compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Check ’em out, below.

17 Inspiring Examples of Beautiful Blog Homepage Design

1. Help Scout

Sometimes, the best blog designs are also the simplest. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love — it limits the use of copy and visuals and embraces negative space.

What we particularly like about this blog is its use of featured images for all posts, including a banner one at the top that highlights a recent or particularly popular entry. These icons are set in front of bright, block colors that catch the readers’ eye and signal what the post is about. And it works — everything about this blog’s design says “clean” and “readable.”

2. Microsoft Stories

Full disclosure: We’ve totally gushed over Microsoft’s “Stories” microsite before. We can’t help it — what better way to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and inspiring branded content? Plus, the square layout of these stories is reminiscent of the Microsoft logo, which achieves a valuable brand consistency.

Microsoft Stories is also a prime example of how a business blog can be a major asset for an overall rebrand. In recent years, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple. The “Stories” microsite has a simple tagline — “Get an inside look at the people, places and ideas that move us.” It’s the softer side of Microsoft, so to speak.

When you’re trying to convey a certain brand message, your blog can be used to communicate it — both aesthetically, and content-wise.

beautiful blog design microsoft stories

3. Pando

An important aspect of a well-designed blog is a consistent color scheme and style — after all, 80% of consumers say that color boosts their recognition of a brand.

It’s interesting to see how color consistency can unify the more diversified elements of design. Pando, a blog that explores the startup cycle, incorporates bluetones in several sections of its site — the background, highlight bars, and certain areas of text. But it also uses several different fonts — all of which manage to look seamless together,when tied together by a cohesive color scheme.

beautiful blog design pando

4. Design Milk

Design Milk, an online contemporary design outlet, uses a very simple layout to highlight its posts. The sidebar to the right — which remains visiblewhen a blog post is opened to read — is perfect for showcasing thumbnail images for new articles. That’s an internal link strategy, which helps to encourage readers to remain on the site longer.

The social icons at the top are a pleasant addition to the overall look and feel of the site — they’re easy to spot, and make it easy to share Design Milk’s content. (And to learn more about adding social buttons to your blog, check out this post.)

beautiful blog design design milk

5. Fubiz

Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization.

Near the top of the blog’s homepage, readers can side-scroll through “highlighted” posts. Below that is the Creativity Finder, where visitors can select their chosen personas — from “Art Lover” to “Freelance” — location, and the type of content they’re looking for. From there, readers can browse content specifically catered to them.

We can’t help but love the header image, too. It uses something called “blue mind” psychology, which has found that the sight of open water can naturally draw us in. By using it in a design scheme, Fubiz is able to visually attract visitors to its content.

beautiful blog design fubiz

6. Webdesigner Depot

With a name like “Webdesigner Depot,” it’s no wonder that this design news site is visually appealing.

One thing that we particularly like is the way Webdesigner Depot has incorporated social sharing icons on each individual post. While we of course suggest actually reading each piece, having those links readily available helps visitors immediately share a headline they find interesting. And check out those navigation arrows on the right — never before has it been so easy to scroll to the top or bottom of a page.

What’s more, the color scheme, background, and fonts are all consistent — which keeps this blog looking professional, but still distinct from the basic blog templates we might be used to seeing.

beautiful blog design webdesigner depot

7. Mashable

I mean, just look at that header image. The bold colors, the wiring overlay, the gripping pupil and the contrasting text. It absolutely catches the reader’s eye — no pun intended.

Mashable breaks its content into three noticeable sections on the homepage: New posts are listed on the left in the smallest sized thumbnails.”What’s Rising” posts are displayed in the center column as large thumbnails, and the “What’s Hot” posts are shown to the right, also as large thumbnails. This three-pronged approach to displaying content can help readers decide which kind of news matters to them the most — the attention-grabbing top story, or other posts that are currently trending.

Plus, we like that the number of shares is displayed in each post preview — that’s a great form of social proof.

beautiful blog design mashable

8. Brit + Co

Everything about the Brit + Co homepage says “clean,” “warm,” and “welcoming.” It’s free of clutter, making the content more digestible, and the layout is extremely organized.

We dig the seasonality of the site, too. I mean, avocado jack-o’-lanterns on the dawn of October? Adorable, and replete with a colorful, fun photo to illustrate the story’s content.

The subtle “trending” header also serves as a nice way to promote popular content, without being too in-you-face about it. Plus, with such great visuals, we took note of the nod to Pinterest — that icon is important to include when your blog incorporates attractive imagery.

beautiful blog design brit + co

9. Tesco Living

We love the colorful, consistent design of Tesco Living, the blog site of British grocery chain Tesco.

Remember how we keep harping away at brand consistency? Check out the rhombus-like designs in the top banner — that reflects the same ones that appear in Tesco’s logo.

What Tesco Living has achieved is a great balance of simplicity and boldness. The layout is extremely minimal, but it isn’t dull. Warm and welcoming shades underscore each content category, and the photos add dashes of colors throughout the site. It’s a great example of how the right imagery can achieve an appealing “less-is-more” appearance, especially if that fits in with your overall brand concept.

beautiful blog design tesco

10. Crew

Crew Backstage, the blog of the Crew platform for designers and developers, has a fabulously minimalist blog design, but quiet a unique one.

Notice that, above the fold, it features one blog post with a large title, subtitle, and call-to-action to read more.

To the left, there’s an equally minimalist call-to-action that makes it easy for readers to connect with Crew, or learn more. Plus, there’s that consistency again — everything above the fold is the same shade of blue, which has been shown to invoke brand trust.

beautiful blog design crew backstage

11. Innocent Drinks

Not only are the folks at Innocent Drinks great copywriters, but the design of its blog is also a great reminder that blog designs don’t have to get super fancy.

Notice how the logo — displayed in the upper left — is simple, cartoonish, and almost delightfully child-like. It works for Innocent Drinks (hint: childhood innocence), and that brand presence is maintained throughout the company’s blog.

The colorful fonts, for example, match the logo and stay in line with the brand’s casual, playful voice. We also like the easily-navigable archive links on the left, which are complemented by the geometric social sharing buttons on the right.

beautiful blog design innocent

12. 500px

Much like Crew, the photography blog, 500px, leads with one featured article and a big, bold, high-definition photo to draw the reader in. That makes is pretty clear what the blog is about — it boasts valuable content on photography with gripping photography.

Plus, how cool is it that the social links are right there, obviously displayed above the fold? They keep readers engaged with the content, and make it easy to share the photography — and, content with images is up to three times as likely to be shared on social media.

beautiful blog design 500px

13. Pixelgrade

Pixelgrade is a design studio that creates stunning WordPress themes for all sorts of creative people and small businesses. Their blog page does a great job of highlighting one of their most recent or popular blog posts, alongside a clear call to action and a short excerpt. What I like best is that the design of the page is 100% in line with their brand and how they communicate on other channels as well, like
Instagram,
Facebook, or
Twitter. You will have no problem in identifying their blog posts, among other content you might come across while scrolling on social media.

beautiful blog design pixelgrade

14. BarkPost

It’s no secret that we kind of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner came across our radar, it got our attention.

BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, look how easy it is to subscribe — the call to action is right there, above the featured content. The social share icons are easily noticeable, too — and, of course, all in the brand-matching, trustworthy blue.

We also like that BarkPost draws attention to its sister companies, all of which are owned under the Bark & Co portfolio of brands. But at the same time,the blog doesn’t hock its own products — rather, it serves as an informational resource to dog parents and lovers alike.

beautiful blog design barkpost

15. Goodwill Industries International

Who says nonprofit organizations can’t blog? Nay, they should — and Goodwill’s clean, colorful navigation (again — the trustworthy blue) draw the reader to the important elements of this blog.

The posts are also neatly positioned and easily accessible to readers. And, visitors can pick the type of information that matters to them the most by choosing a topic from the drop-down menu on the top right.

Finally, we love that there’s a collaborative call to action in the introductory text that invites readers to contribute content to the Goodwill blog. After all, the organization’s services have reached 37 million people — here’s a way for them to share their stories, or invite donors to write about why they chose to support Goodwill.

beautiful blog design goodwill

16. charity: water

Keeping the nonprofit blogging train going is charity: water, which makes excellent use of high-quality photography.

Recently, the organization redesigned its blog with a lengthy post dedicated to its 10-year anniversary. Using that opportunity to share its impact over the past decade, charity: water maintained a simplistic design with concise text and bright images from the anniversary event.

Plus, there’s a clear CTA to donate at the top of the page. Placing that above a story about charity: water’s impact is a double-edged sword, by both inspiring people to contribute to the cause while making it easy to do so.

beautiful blog design charity:water

17. Johnny Cupcakes

To clear up any confusion, Johnny Cupcakes doesn’t actually make cupcakes. It makes clothing. But the company has done a great job of playing up its brand association with baked goods — its blog uses the subdomain “kitchen.”

Plus, the folks at Johnny Cupcakes know a thing or two about brand consistency across channels. Its blog’s simple color scheme and matching fonts help to create a unified user experience from the shop togeneral content, all the while throwing in bold, colorful images to catch readers’ attention.

Also, visit the website and have a scroll — we think it’s pretty cool how the background images vary, but stay positionallystatic for each entry.

beautiful blog design johnny cupcakes

Looking for more beautiful blog designs? Here are 15 more award-winning website design examples.

Editor’s note: This post was originally published in 2013 and has been updated for comprehensiveness. 

Marketing

32 of the Best Website Designs to Inspire You…

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.

These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by.

Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 32 award-winners that have made their way through several key awards organizations — including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.

Click the links below to jump to a group of website designs that crushed it in the last several years:

  • Best Website Designs from 2014 – 2015
  • Best Website Designs from 2016
  • Best Website Designs from 2017
  • Best Website Designs from 2018
  • Best Website Designs from 2019
  • Other Cool Website Designs 
  • Website Design Ideas

Below this list, I also found six more websites whose homepage designs are just plain cool and worth learning from.

As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may be an excellent example of interactivity. This means that not all of these sites may be “conversion machines” or blueprint ideas that you can easily copy over to your site.

Rather, they’re great ways to gain some website design inspiration and see the cutting-edge marketing that’s happening in the different corners of the web.

Beautiful Award-Winning Websites

And the awards go to …

Best Website Designs from 2014 – 2015

1. Virgin America

Award: Most Significant Industry Evolution, 2014 UX Awards

In a world where airline websites are known to be riddled with major usability issues, Virgin America has one of the best websites that pushes usability, accessibility, and responsive design forward. In fact, it’s been named as the first truly responsive airline website, a new precedent in the industry.

Featured by UX Awards

2. Feed

Award: Site of the Day (6/6/2015), Awwwards

Not only is Feed an interesting concept, but it also has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of animation and video, the site immerses the user into a very engaging experience. As an atypical site, it contains several unique usability elements as well, including a navigation that doubles as a scroll progress bar.

Homepage of Feed, an award-winning websiteFeatured by Awwwards

3. ETQ

Award: Site of the Day (5/19/2015), Awwwards

ETQ takes a very minimalistic approach to ecommerce with their stripped-down site with big, compelling visuals of their product. Simple, flat, color-based backgrounds accompanied by strong typography help to keep the focus on exactly what the user came there to see: shoes.

Homepage of ETQ, an award-winning websiteFeatured by Awwwards

4. Mikiya Kobayashi

Award: Site of the Day (7/4/2015), Awwwards

Mikiya is a Product Designer with a minimalistic portfolio that showcases his work through strong photography and subtle animations. His full site was originally created in Japanese and then translated into English, helping demonstrate the international scalability of his design.

Homepage of Mikiya Kobayashi, an award-winning websiteFeatured by Awwwards

5. The History of Climate Change

Award: Site of the Day (6/23/2015), Awwwards

Follow the footsteps of Luc Jacquet as Wild-Touch takes you along this visual and educational journey about the history of global climate change. A mixture of historical media and unique animations help tell the story.

Homepage of The History of Climate Change, an award-winning websiteFeatured by Awwwards

6. Beagle

Award: Site of the Day (4/19/2015), Best Website Gallery

Beagle does an exceptional job of visually and progressively telling the story of their product in a simple and easy-to-digest way. This is a major challenge for many startups, especially when they’re introducing new concepts to existing markets. People want to know, “What is your product? How does it work? Why do I care?” Beagle answers all those questions while simultaneously showing off their product and compelling the user to purchase. Plus, they’re one of few sites that actually implemented “scroll hijacking” correctly.

Homepage of Beagle, an award-winning websiteFeatured by Best Website Gallery

7. Woven Magazine

Award: Site of the Day (4/4/2015), Best Website Gallery

Woven is an online publication that celebrates artists, craftsmen, and makers alike. To me, they represent a confirmation that publications can (and should) have beautiful, engaging sites with easy-to-read content. Free of distractions like pop-ups and obtrusive ads, this site all about the experience of the content itself.

Homepage of Woven Magazine, an award-winning websiteFeatured by Best Website Gallery

8. JOHO’s Bean

Award: FWA of the Day (8/7/2015), Favorite Website Awards

The website for JOHO’s Bean has incredible imagery, interactivity, story telling, visual design, and most of all, sound engineering. These all come together to create a compelling, emotional, and engaging site that tells the story of a coffee bean’s journey.

Homepage of JOHO's Bean, an award-winning websiteFeatured by FWA

9. World of SWISS

Award: Best User Interface, 2015 Webby Awards

Another airline?! What is happening?! Yep, SWISS airlines built an incredibly immersive site that tells their story and describes what it’s like to fly with them — and they simply did too great of a job to be ignored. Strong visuals and animations introduce the user to different sections of the site that are packed with information beyond the usual sales and marketing pitch that is so common today.

Homepage of World of SWISS, an award-winning websiteFeatured by The Webby Awards

Best Website Designs from 2016

10. Rainforest Guardians

Award: Best Activism Website, 2016 Webby Awards

Rainforest Guardians became one of the most immersive nonprofit websites of 2016. Seeking to build awareness around deforestation, the site allows users to “visit” the various villages, natives, and waterways that make up the Amazon Rainforest. The site puts interactivity at the center of its user experience — a wise choice if your goal is to get people to connect with your cause and convert into volunteers.

rainforest-guardians-best-website-design-2016

Featured by The Webby Awards

11. Protest Sportswear

Award: Site of the Year (2016), Awwwards

The Awwwards calls Protest Sportswear a “shoppable look book,” and that’s exactly what this site is. As a clothing outfitter, this website has reinvented the way they market their product: Rather than promoting garments of clothing, Protest Sportswear promotes “looks.” This makes the company’s product the most appealing part of the website itself, using a collage of styles to design a homepage that changes as often as its customer’s styles do.

protest-sportswear-best-website-design-2016

Featured by Awwwards

12. The Teacher’s Guild

Award: Best Association Website, 2016 Webby Awards

The Teacher’s Guild is a professional community of educators whose website publishes content that addresses today’s most critical challenges in education. What makes this website award-winning is how it balances diverse content types — programs, solutions, approaches, and collaborations — without overwhelming its visitors. Not only are its background visuals prominently placed, but they also use white space to emphasize the written calls to action at the center, as shown in the screenshot below.

teachers-guild-best-website-design-2016

Featured by The Webby Awards

13. Inside Abbey Road

Award: Best Music Website, 2016 Webby Awards

Google knocked it out of the park with this highly interactive site, which allows users to step into the Abbey Road Studios. Brilliant sound design, navigation mechanics, and visuals mixed with the usual “Google flair” all help draw visitors in to this well-made web property.

Homepage of Google's Inside Abbey Road, an award-winning websiteFeatured by The Webby Awards

Best Website Designs from 2017

14. Simply Chocolate

Award: Site of the Year (2017), Awwwards

You’ll get a craving for chocolate just looking at this website — and in a way, that’s Simply Chocolate’s website working as designed.

This appetizing website is that of a Denmark chocolate maker named Simply Chocolate. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. And as you scroll from one product to the next, they all seem to remain consistent in brand. The three-dimensional appearance of each chocolate bar makes you feel like you can grab it off of your computer screen, while the “Add to Box” CTA to the top-left is ideally placed for users to select the products they want while browsing.

simply-chocolate-best-website-design-2017

Featured by Awwwards

15. NOWNESS

Award: Best Cultural Blog/Website, 2017 Webby Awards

Nowness is perhaps the coolest crowdsourced video blog on the internet today. That was a mouthful … what does all that mean?

NOWNESS’s “crowdsourced” nature is part of what makes it an award-winner. This means most of its content comes from independent creatives — an increasingly popular way for businesses to publish content. NOWNESS is also a video blog, meaning all of its blog content is in video format. Together, these qualities help make Nowness a captivating hub for the stories that brands everywhere strive to tell.

Homepage of NOWNESS, an award-winning websiteFeatured by The Webby Awards

16. Citrix: The New Mobile Workforce

Award: Site of the Day (11/23/2017), Best Website Gallery

This website — dedicated to Red Bull’s partnership with Citrix, a cloud-based software company — is amazing.

The New Mobile Workforce, a site owned by Citrix, uses panoramic photography to show visitors how Citrix is supporting Red Bull Racing’s new race car. Even if you’re not a car-racing enthusiast, the website’s clever animations to explain a complicated automotive technology are hard to ignore.

Homepage of The New Mobile Workforce by Citrix, an award-winning websiteFeatured by Best Website Gallery

Best Website Designs from 2018

17. crypton.trading

Award: Site of the Day (4/3/2018), Awwwards

Meet crypton.trading, your robot accountant.

Crypton.trading is a trading hub for cryptocurrencies such as Bitcoin, using artificial intelligence to predict changes in a currency’s value and identify key buying and selling opportunities. The website was rated high for its development and design, as it gradually explains more of the developer’s methods the further down visitors scroll.

This award-winning website makes tech-savvy visitors feel right at home the moment Crypton’s greeting appears across the homepage, one letter at a time.

Homepage of crypton.trading, an award-winning websiteFeatured by Awwwards

18. Southwest: Heart of Travel

Award: Best Visual Design – Aesthetic, 2018 Webby Awards

When Southwest Airlines wanted to prove its customers were “more than just a dollar sign,” the company created a website whose design was assembled using the shapes of their customers’ flightpaths.

The website, called Heart of Travel, even allows visitors to create their own artwork out of a trip they might plan on taking. In this way, Southwest’s website is a product of their most loyal passengers.

Homepage of Heart of Travel by Southwest Airlines, an award-winning websiteFeatured by The Webby Awards

19. Reductress

Award: Best Humor Website, 2018 Webby Awards

It’s not that hard to make someone laugh on the internet; so much of what we read and consume online is meant to be entertaining. But it is hard to do it consistently for a large audience. Reductress is a satirical magazine whose headlines and general reading experience are top-tier in the humor department — making the website itself a quality property.

Homepage of Reductress, an award-winning websiteFeatured by The Webby Awards

20. Overflow

Award: Site of the Day (3/20/2018), Best Website Gallery

Overflow is a design tool that allows people and businesses to create story-like flow diagrams of their ideas so they’re easier for others to understand. Aside from this being just a good service, the Overflow website practices what it preaches: Along with vibrant red call-to-action buttons for downloading the tool, this website promotes its product the best way it knows how — using a flow diagram.

The website delivers this flow diagram in the form of a video. And while embedded videos can look rather clunky sitting in the middle of a website’s other design elements, Overflow’s is perfectly placed and exactly what you’d want to see when landing on the site for the first time.

overflow-best-website-design-2018

Featured by Best Website Gallery

21. Frans Hals Museum

Award: Site of the Year (2018), Awwwards

It can be tough for a museum, whose brand is predicated on a variety of incredible artwork, to bring it all together on a cohesive website. That’s what makes the website of the Frans Hals Museum so impressive.

Located in the Netherlands, this museum has created a website that uses a combination of digital design elements and its own exhibits. This mixture helps visitors understand what they’ll see, when they can see it, and where else they can get a taste of what this museum has to offer. Speaking of the latter, the museum promotes its Instagram account directly on its homepage — a brilliant move for a museum looking to expand its audience across its online channels.

frans-hals-museum-best-website-design-2018

Featured by Awwwards

Award-Winning Designs of 2019

22. 1917: In the Trenches

Award: Awwwards’ Best Website of the Day

This website, made to promote the film 1917, allows you to walk around the trenches and perform the same mission that the characters did in the film. You can also see their maps or access other tools. 

This is a great example of a site that. went above and beyond with interactivity as well as a site that leverages its own content and prewritten storyline to market its film. This website won Site of the Day by Awwwards which allows designers to vote and nominate great website’s they see daily.

1917 homepage

23. The Octopus: A design blog by IDEO

Award: Business Blog/Website 2019 Webby award

IDEO, a global design company, won the Business Blog/Website 2019 Webby award for its Octopus blog, and for good reason. The blog features a sleek, black-and-white Octopus drawing as its homepage design, and uses yellow, black, and white to create a cohesive theme as you scroll.

If you hover over a blog post, the title is highlighted in yellow, and if you hover over an image, the image is pulled towards you — two small features that make a big difference in terms of creating a unique and engaging user experience. 

octopus website

24. Nomadic Tribe

Award: Awwwards’ Site of the Year nomination 

This site, which was nominated for Awwards’ Site of the Year, is one of the more engaging sites I’ve seen. The homepage immediately begins playing a stunning video featuring a man walking across a desert, followed by gorgeous landscape scenes and text like, “Are you lucky enough to call yourself an adventurer?”. 

The text throughout the website is playful, with colorful pinks and oranges and yellows, and the homepage is logically designed, with CTAs placed throughout that range in commitment-level from “Read More” to “Watch Now” and, finally, “Download the App”. Ultimately, the website is beautifully designed with a strong attention to detail, and tells a compelling story throughout.

nomadic tribe website

25. Diana Danieli

Award: Webby 2019

This 2019 Webby winning site shows off imagery of art and architecture with either high contrast or heavy exposure.  As a website visitor, you can click and drag your mouse to change the photos and variations. Each image shows a piece of work that highlights the artist who owns the website.

award winning interior design website

26.George Nakashima Woodworkers

Award: Webby 2019

This woodworking website emphasizes nature and care for the woodworking trade. It’s essentially a slide show of beautiful forestry and farming images. As a new image comes on to the screen, a new quote related to wood or trees also comes up. This is incredibly relaxing to the visitor and shows that the woodworkers recognize the beauty of trees and the environment. This website also won a Webbie in 2019. 

Award winning woodworking site

Other Cool Website Designs

27. Minimums

Minimums takes a very bold approach to the way that they display their content, leveraging a grid-based website design, big typography, and full-width, high-quality images. Their site serves as a really nice example for how to properly execute a grid structure while still maintaining a nice visual hierarchy in the design.

Homepage of Minimums, a cool website design

28. MovieMark

MovieMark is a growth marketing agency and HubSpot Partner, whose website is covered head to toe in the service it offers: digital storytelling. Located in Colombia, the agency makes video a core focus of its brand, so it’s only fitting that MovieMark’s website follows this theme. And oh, how visually pleasing the videos on its website are …

movie-mark-cool-website-designs

29. Guillaume Tomasi

As a Photographer in Montreal, Guillaume Tomasi has built a portfolio that’s truly fit to house his unique and awe-inspiring photography. His surreal photo style is juxtaposed by his simple, flat, empty, and minimalistic portfolio design that places all of the focus on the work itself.

His unique series navigation coupled with art-gallery-inspired work introductions and perfect scrolling interactions yield an experience reminiscent of that of a real gallery.

Homepage of Guillaume Tomasi, a cool website with great use of photography30. The District

This branding agency takes its imagery seriously, and it should — it handles all channels of media for their clients. The District’s website, alone, is a journey through some of the most beautiful artwork and photography you’ve ever seen.

These provocative tiles change rapidly as you explore the website, and the wackier they seem, the more interested you become in learning about their past work.

Homepage of The District, a cool company website with abstract designs

31. Tej Chauhan

Tej Chauhan has turned impressionist artwork into a business model with this intriguing website. Each image on this product developer’s homepage slides out to cover the previous image, offering little context around the object you now see in front of you.

But isn’t that lack of context exactly what makes you want to learn more? The tagline, “Souvenirs of The Near Future,” suggests these objects are a part of their product line — and an opportunity for you to get these innovative objects into your life.

Homepage of Tej Chauhan, a beautiful company website design with abstract photography

32. Amanda Martocchio Architecture

An architecture firm might not specialize in web development, but its website should still demonstrate its commitment to visually pleasing design. Amanda Martocchio took that to heart with this gorgeous website.

It’s no secret that Amanda Martocchio Architecture loves its work — each picture on the homepage of its website is an enchanting shot of the houses the company designs. The website labels every house you scroll through with the type of design that was intended, along with numerous angles to each building.

Homepage of Amanda Martocchio Architecture, a company website with beautiful photography

Website Design Ideas

Now that you’ve seen a number of beautifully designed and award-winning platforms, keep these potential ideas in mind as you create your own.

  • Consider ways that you can make your website interactive, like the 1917 example.
  • Make a website that emphasizes the mobile experience, even while it still has a good UX on desktops.
  • Create a website that tells a story about your brand with photos, text, or video. 
  • If you can’t create a heavily interactive site, consider drawing in eyes with a site that presents a slideshow of your photos. 
  • Ensure your call-to-actions are easy to see, and encourage visitors to continue exploring your site 
  • Keep navigation clean. Ensure your visitors always know how to get back to the homepage.
  • Integrate your social media sites via social embed buttons, so site visitors can easily follow you on your various social channels. 
  • Keep each of your web pages consistent in design — including font, colors, images, and messaging. 
  • Test your website’s usability with a heat map, which will show you on which web pages your visitors are most likely to bounce. 
  • Include a live chat or chatbot to give visitors the option to engage with you directly on your website if they prefer live chat to phone calls. Live chat can automate functions for your sales and service reps and create a better communication experience for the customer.
  • Get an SSL certificate to ensure your website is secure. SSL is part of Google’s search ranking algorithm, so an SSL certificate can help you rank higher in search. 

Want more website design examples? Check out these amazing product pages you’ll want to copy immediately.

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