A Letter to Alyssa Raine: An Update On Walgreen’s Basic CRM Tactics
If you are not Alyssa Raine, then here’s a summary of what’s in this article: A follow up on PostFunnel’s CRM analysis taken on Walgreens back in July 2020 Though…
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Way Back Machine: A History of Walgreens’ Website and Online Presence
What’s in this article: Walgreens’ jump from multichannel to omnichannel brand experiences is evident throughout the years. In the wake of the coronavirus shutdown, Walgreens has recently begun focusing on…
Ads We Loved: Superbowl and Chinese New Year
What’s in this article: A round-up of ads from the Superbowl that got us talking Brands that nailed Chinese New Year advertising Welcome to the seventh part of PostFunnel’s…
From the Vault: Content Marketing+Copywriting
This is the 5th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic. You can see…
Marketing Lessons from TED Talks: Mel Robbins on How to Stop Screwing Yourself
Key Points Mel Robbins’ TED Talk, How to Stop Screwing Yourself Over, delivers a powerful lesson on becoming self-motivated in your ongoing quest for personal growth. Robbins’ message is that…
Letter to Best Buy’s marketing Execs: 8 months later, here’s your updated CRM analysis
Dear Mr. Keith Bryan, I’m writing you because back in June 2020, we at PostFunnel – a publication dedicated to everything relationship marketing (O&O by Optimove) – analyzed Best Buy’s basic…
From the Vault: Mobile Marketing
This is the 4th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic. You can see…
Protected: William Hill vs. Paddy Power: Let the CRM Games Begin
This content is password protected. To view it please enter your password below: Password: The post Protected: William Hill vs. Paddy Power: Let the CRM Games Begin appeared first on…
Podcasts We Loved: January 2021
January 2021 was supposed to be the month of a new administration with a new president in the US. The month of NRF (going virtual, of course). And the month…
Relationship Marketing 103: It’s the 90s!
Post-war TV, Madison Avenue agencies, “He likes it! Hey Mikey!”, where’s my MTV? No, this isn’t an alternate version of “We Didn’t Start the Fire” — it’s a quick recap…