7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex,…
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How to Detect and Eliminate Keyword Cannibalization
Keywords are king when it comes to engaging users and increasing your search engine ranking. As a result, search engine optimization (SEO) has become a multi-million dollar business with a…
6 SEO KPIs Every Search Marketer Should Know
Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO…
What is a website taxomomy?
While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to…