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9 Product Category Marketing Examples to Inspire Your Own
Stores and websites arenโt a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are…
The Marketer’s Guide to Segmentation, Targeting, & Positioning
I once heard a new business owner define their target market as โฆ wait for it โฆ โeveryoneโ. *cringe* While itโs nice to believe that everyone would be interested in…