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Is Essence Pampering Customers According to CRM Best Practices?

Welcome to PostFunnelโ€™s 30th episode in theย Seven CRM Commandmentsย series! Today, we will be analyzingย Essence Makeupย โ€“ a high-quality cosmetics brand. FYI:ย Cosnova GmbH is the German company behind Essence, CATRICE, and L.O.V.…

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United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?

Welcome to PostFunnelโ€™s 29th episode in theย Seven CRM Commandmentsย series! This time around, we will be analyzing that colorful and carefree knitwear brand we all used to love back in the…

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