Ramadan-Ready Fashion
What’s in this article: Just before the Ramadan holidays, there is a growing demand for “modest” fashion – enough to make them in a range of price points The luxury…
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Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?
Welcome back to PostFunnel’s 40th (!!) episode of the LEGENDARY 7 CRM Commandment Series. Today, we get to Inditex – the Spanish multinational clothing retailer. Just like with N Brown…
A Letter to Alyssa Raine: An Update On Walgreen’s Basic CRM Tactics
If you are not Alyssa Raine, then here’s a summary of what’s in this article: A follow up on PostFunnel’s CRM analysis taken on Walgreens back in July 2020 Though…
Angie’s List: Creating Pro Relationships?
Welcome back to PostFunnel’s 39th episode of the 7 CRM Commandment Series. Today, we get to Angie’s List – the online network that allows you to access top-rated Pros and…
Love in The Time Of COVID: Valentine’s Day 2021
Key Points For Valentine’s Day 2021, marketers need to consider not just what has been on trend in previous years but what fits our current reality. Candy sales have enjoyed…
Letter to Best Buy’s marketing Execs: 8 months later, here’s your updated CRM analysis
Dear Mr. Keith Bryan, I’m writing you because back in June 2020, we at PostFunnel – a publication dedicated to everything relationship marketing (O&O by Optimove) – analyzed Best Buy’s basic…
Discover if Treatwell is Treating Customers Well
Welcome back to PostFunnel’s 38th episode of the 7 CRM Commandment Series. Today, we get to Treatwell – the largest hair and beauty bookings website in Europe. Please note, for…
Relationship Marketing 103: It’s the 90s!
Post-war TV, Madison Avenue agencies, “He likes it! Hey Mikey!”, where’s my MTV? No, this isn’t an alternate version of “We Didn’t Start the Fire” — it’s a quick recap…
Winning Greater Share of Stomach Through Human Connection
PostFunnel, in partnership with Hathway, is presenting you with this insight on five ways QSRs are combining tech and creativity. Hathway is a digital growth agency helping brands drive measurable…
Barbie Benefitted from a Digital Boost
As we’ve seen here, some brands that had been waning over the past generation were actually boosted by the pandemic. One of the surprises in this category was the Barbie…