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Geolocation and You: Why Location-Based Marketing Matters
What’s in this article: Brands that leverage location-based marketing solutions can reach virtually every smartphone user Here’s how geolocation works and some examples of how to put it into practice…
How Blue Apron is Serving CRM to Hungry Customers
Welcome back to PostFunnel’s 48th episode of the 7 CRM Commandment Series. Today, we get to Blue Apron – the tasty American ingredient-and-recipe meal kit service. For a more detailed analysis from…
Digital Fatigue: What Marketers Need to Know
What’s in this article: Given the near-universal presence of digital fatigue, here’s what marketers need to know For the past year, we’ve interacted with most of our co-workers, clients, and…
B2CRM News: Updates from Etsy, Twitter, and Spotify
This week on our quick news for relationship marketers we got updates from Etsy and its 1.6B acquisition aimed at Gen Z, Twitter and its new Fleets ads, and Spotify’s…
The Home Depot Getting their CRM Projects Done
Welcome back to PostFunnel’s 44th episode of the 7 CRM Commandment Series. Today, we get to The Home Depot – the largest home improvement retailer in the U.S. Let’s see…
Cookieless Cosmetic Marketing: The e.l.f. Approach to Personalization
What’s in this article: l.f. launched its beauty squad program to see the digital journey toward purchase made by its customers who purchase through channels that are not under its…
Morrisons: Treating Customer to Delightful CRM Practices
Welcome back to PostFunnel’s 42nd episode of the 7 CRM Commandment Series. Today, we get to Morrisons Supermarket – the fourth largest chain of supermarkets in the UK. So, how…
Babbel: Using the Right Words to Win Customers Over?
Welcome back to PostFunnel’s 41st episode of the 7 CRM Commandment Series. Today, we get to Babbel – the “language for life” comprehensive learning platform founded in 2007 in Germany. For the purpose of this…