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How to Utilize Chatbots in Tandem With a PPC Campaign
Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next…
How to Promote Word-of-Mouth Referrals Through Paid Ads
Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldnโt you want customers to rave about your business to friends and family? Word-of-mouth referrals are…
5 Ways to Convert Paid Ad Leads
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means thereโs…
How to Use Google Discovery Ads
Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing…
5 PPC Business Ethics Examples and Best Practices
Itโs no secret that competition in online advertising has become super stiff. In a bid to beat the competition, itโs easy to cross the line and employ shady tactics; tactics…
How to Run Ads With iHeartRadio AdBuilder
How do you maximize your exposure? If you ask ten marketers this question, youโll likely get lots of similar answers: Google Ads, social media marketing, etc. What youโre asking is…
How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, itโs nowhere near as popular as the worldโs biggest search engine, Google, but itโs…
How to Prevent Click Fraud on Your PPC Ads
Youโve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but thereโs one big problem: People are out there…
5 Excel Tricks for Creating Paid Ad Campaigns
To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.ย Excel spreadsheets can do just that. While a spreadsheet…