The 5 Consumer Cohorts That Matter Most in 2021
Whatโs in this article: EY discovered that every shopper hoping to โget back to normalโ has a remarkably different vision of what normal looks like The global assurance firm sees…
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Whatโs in this article: EY discovered that every shopper hoping to โget back to normalโ has a remarkably different vision of what normal looks like The global assurance firm sees…
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately,…
Hulu gave us "The Handmaid's Tale," then gave us "Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small…
Whatโs in this article: CRM platforms optimize marketer workflows and help reach customers in these challenging times Automated processes, team coordination, and realtime reporting are a few ways that CRM…
There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the…
Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers…
Marketers are community-minded people.ย We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our…
The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot…
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition…
Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer…