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Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä

Post author:admin
Post published:16th November 2020
Post category:Artificial Intelligence B2B Marketing Blog Marketing Analytics Sales

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment…

How monday.com Uses Data-driven Marketing to Guide Strategy

Post author:admin
Post published:16th November 2020
Post category:Marketing Marketing Analytics

As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes…