Fake News Is a Marketing Feature, Not a Hack: Part 2
We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the worldโs most powerful and socially destructive marketing technique. If…
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We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the worldโs most powerful and socially destructive marketing technique. If…
In a relatively new industry thatโs rapidly evolving, it can be daunting for recent college graduates to learn about digital marketing. Unlike many other fields of study, digital marketing has…
When choosing a DSP for your programmatic campaigns, itโs crucial to select a platform that meets your marketing goals. Selecting the right DSP has a variety of factors to consider…
Updated on December 10, 2020 to include tips to create a solid IMC strategy. Halfway through one of my college marketing classes, I noticed a small quote on the bottom…
Executing a productive and cohesive paid media strategy results in two core outcomes that marketers should always be driving towards: 1. A seamless experience for the target audience. Multiple devices.…
With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. Thatโs why…
Truth is the arbiter of reality; a sacred, unbiased, and unwavering lens we view and understand the universe through. At least, truth used to hold this esteemed responsibility. In the…
Itโs true; PDFs can be crawled, indexed, and even ranked by search engines. However, most PDFs lack crucial information (more on this later) that helps search engines understand what the…
There are a few options when it comes to buying programmatic advertising. Brands can work in buying platforms directly, pay the platform to build and manage the campaigns, or work…
Domain Authority (DA) is a proprietary measurement created by a leader in SEO, Moz.com. It measures your siteโs likeliness to rank in the Search Engine Results Pages (SERPs) in comparison…