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How to Build a Data-Driven Influencer Marketing Strategy
Influencer marketing remains an effective way to reach mass audiences and drive sales. Almost three out of four consumers said they would spend up to $629 on a purchase inspired…
How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)
We’ve known for years that artificial intelligence and machine learning technology is the future of marketing. Or, at least, it was a few years ago. The fact is, AI-powered retail technology is in…
B2CRM News: Amazon Weird Data Initiative, Boston Beer’s Surprising Sales Figures
Data can come in all shapes and sizes. And there are so many useful ways to use it. Just today we talked about how Tula used the data from a…