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How to Score a Perfect 100% on Google PageSpeed Insights
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you donโt have a fast website, people will bounce faster than you can…
How to Create The Perfect Call-to-Action
Sign up. Buy now. Learn more. None of these commonย call-to-action triggers will probablyย get you the desired result, because your target audience is more knowledgeable than ever before. If you want…
Marketing Funnel: What They Are, Why They Matter, and How to Create One
If youโve spent any time learning about marketing analytics, youโve probably come across the term โfunnels.โ What exactly are marketing funnels and why do they matter? Marketing funnels are a…
7 Neuroscience Sales Tips Thatโll Skyrocket Your Sales
Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either havenโt been prospecting the…
The 8 Most Important Conversion Rate Metrics You Should Be Tracking
There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isnโt hitting its goals, which ones should you pay attention to…
10 Alternative RSS Readers if You Still Miss Google Reader
The mid-aughts to early 2010s were the heyday for RSS feedsย like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their…
How to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a…
How to Monetize Your Website Without Destroying Your User Experience
If you have a website that publishes content, you know thereโs one thing thatโs super importantโฆ monetizing your traffic. Youโve poured tons of time and effort into creating a great…