Category Added in a WPeMatico Campaign
A lot has been said about the power of content marketing. According to the Content Marketing Institute, content marketing costs 62% less compared to outbound marketing, yet it generates three times…
Remember when Jennifer Beals leapt through her ballet audition, or when we wanted to phone home with E.T. or… oh, too 80s? Okay, how about when Spider-Man shot spiderwebs out…
Managing a company-wide marketing strategy and a fully remote/hybrid team of marketers requires different skills than the one needed for office work. While marketing managers would normally deliver their goals…
They loved your product — until they didn’t. Maybe it looked different in person, didn’t meet their expectations, was damaged, or they simply changed their mind. Whatever the reason, your…
If you value creating high-quality marketing content, you know the importance of creating unique and useful content for your readers. With so much information available on the internet, it can…
When we talk about creating content, we have a tendency to talk a lot about creativity. Like, just because writers are right-brained thinkers or seen as “creative types,” all content…
Editorial guidelines are essential for any brand investing in content creation. After all, one of the main purposes of publishing content is to build trust with your audience. Your customers…
Since COVID-19 made its way around the world, work-from-home has become the new normal. For virtual companies like ours, it was an easy transition. There are only two differences: (1)…
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High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity…
Just as every craftsperson needs their toolkit, as do marketers. With the right templates and tools, you’ll know how to perform each step of your marketing plan consistently. Which marketing…