Relationship Marketing 101: The Dawn of Branding
Welcome to Relationship Marketing 101, a new monthly series that examines the evolution of marketing โ from radio ads to social media โ and the lessons this history shares. In…
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Welcome to Relationship Marketing 101, a new monthly series that examines the evolution of marketing โ from radio ads to social media โ and the lessons this history shares. In…
A couple of years ago, United Colors of Benetton revamped its store format and customer experience with a new concept โthat goes beyond the traditional notion of a store to…
Whoever is in charge ofย the @AskTarget account would do well to open up a copy of Aesopโs Fables and read โThe Man, the Boy, and the Donkey.ย The moral of that…
Welcome to PostFunnelโs 27th episode in theย Seven CRM Commandmentsย series. Today, we will be ranking the giant clothing retailerย Zara. Though it makes sense that the chic Spanish apparel retailer owned by…
At PostFunnel, we stand behind the proclamation that ALL M MARKETING IS RELATIONSHIP MARKETING. We do it not only because this site is about Relationship Marketing and making this claim…
The fitness brand Peloton that gained notoriety in its holiday ads last year bounced back with a vengeance when COVID-19 hit and gyms closed. The demand for home gym equipment…
In the early spring, a number of brands incorporated philanthropy and ways for their customers to help out those who lost business and income due to lockdowns. Now that the…
Welcome to PostFunnelโs 26th episode in theย Seven CRM Commandmentsย series. Today, we will analyze Holland & Barrett, the health and wellness brand specializing in natural remedies, supplements, and healthy foods. Letโs…
Representation matters. It shapes, or at least, re-affirms norms and realities. And can help break barriers. In todayโs society, integrating diversity into your marketing campaigns, showing a full representation of…
Welcome to PostFunnelโs 23rd episode in theย Seven CRM Commandmentsย series. Today, we will be checking whetherย The North Faceโsย basic CRM practices are checking all the right boxes for relationship marketing in a…