Conference Call Makeup in a Click
One of the things The Jetsons got right about its vision of the future was the use of video in calls. It also got right that not everyone always wants…
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AE & Disney Partner for a Special Holiday Collection
Disney returns to its mousy roots in promoting its partnership with AE (American Eagle). The screen shot below comes from the video that plays above the product line on American…
What Did You Get Me For Our Anniversary: A Chicken Nugget in Space
It’s a bird. It’s a plane. It’s a… chicken nugget! A couple of weeks ago, UK frozen-foods supermarket Iceland Foods sent a chicken nugget off to space as a marketing…
B2CRM New: Who Are You Calling Neutral?
There is no way to go around it or to ignore it, and frankly, there’s no real reason to: the US presidential election took place a week ago, we do…
Chinese Consumers Thirsty for German Beauty Products
According to news from Alibaba Group, Cosnova, the German beauty company behind trusted cosmetics brands like Essence and Catrice, boosted sales by 25% YoY by turning to more engaging and…
A Message to Mary Alderete: Sometimes, Some Customers, Are Dead Wrong
Mary Alderete took on the role of GAP’s CMO in February 2020. Yes, a brief moment before a global pandemic changed every possible plan. Still, from our vantage point, it…
Not Your Mother’s Tupperware Party
While many businesses are suffering under the pandemic, the shift in consumer behavior that resulted from lockdowns and restrictions created new winners, including an old brand name, Tupperware. Back in…
For Smart Brands, All Access Means Something Completely Different
Representation matters. It shapes, or at least, re-affirms norms and realities. And can help break barriers. In today’s society, integrating diversity into your marketing campaigns, showing a full representation of…
B2CRM News: Ad Spend is Back Up, Under Armour Going D2C. And Charli D’Amelio
I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including…
What can Marketers Learn from Alicia Keys, REM, Lin-Manuel Miranda, and Song Exploder?
Here on PF, we love ourselves a good podcast. That’s why we’ve recently been bringing you a monthly lineup of the best podcast episodes we think marketers should listen to.…