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Pardot’s New AI Feature Can Help You Boost Email Engagement
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on…
Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä
Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment…