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The Most Annoying Types of Ads & What to Do Instead [New Data]
A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use…
What is Comparative Advertising? [+ Examples]
Advertisingย is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to…
How to Create an Advertising Proposal [Free Template]
Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in.…
The Future of Advertising [Expert Predictions & Data]
In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a…
How Consumers Responded to Black Friday Ads in 2019 [+What’s Changing in 2020]
Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a…