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Read more about the article How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder…

Continue ReadingHow to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]
Read more about the article How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay…

Continue ReadingHow to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]
Read more about the article What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital [AMP 214]

What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital [AMP 214]

What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn…

Continue ReadingWhat Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital [AMP 214]
Read more about the article The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Today’s guest is Richard Lau, founder of Logo…

Continue ReadingThe Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]
Read more about the article Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC – The Content Agency [AMP 212]

Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC – The Content Agency [AMP 212]

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s…

Continue ReadingEmpathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC – The Content Agency [AMP 212]
Read more about the article Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead…

Continue ReadingUsing Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]
Read more about the article Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home…

Continue ReadingOptimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]
Read more about the article How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]

How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]

Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the…

Continue ReadingHow to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]
Read more about the article How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and…

Continue ReadingHow to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating…

Continue ReadingHow Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]