Email is still the most efficient way for businesses to reach their customers. It also has the highest return on investment (ROI) of all forms of marketing, with an average return of $42 for every $1 spent. Quality email marketing is worth your time and when you automate customer emails, it gets even better. With
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not
Automation is an often-discussed topic these days, and you may initially think it is unnecessary or inappropriate for your small business. However, it can provide growth potential for your company, regardless of its size. Here are seven thought-provoking examples of what’s possible. 1. Providing More Time for Rewarding, Value-Added Tasks People who work for small
Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going,
If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up.
Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns can drive a 700+%
Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or
Why automate your nonprofit’s marketing? I agree, digital marketing for nonprofits can feel overwhelming sometimes. So many ways to reach your audience – with new options rolled out every day. Some days I do not want to learn one more single thing! Now that I have that off my chest, I would like to suggest
Fact: marketing automation is awesome for manufacturers. It can help you gain and nurture leads without expending additional unnecessary month-over-month time and effort. Another fact: marketing automation can be confusing and overwhelming. There are so many options you can choose from, tools you can use, and techniques you can implement that fall under the automation
With an ever-expanding catalog of marketing tools at your disposal, it can be incredibly overwhelming to imagine the day-to-day requirements to manage a successful marketing campaign. Thankfully, as the industry evolves, so has our ability to manage multiple marketing functions at once. A relatively new term to the business development lexicon is “marketing automation.” When