Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Product : HG Insights.
Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.
GTMfund’s 3 Areas of Focus for Investing
Thanksgiving weekend is always a period of reflection and gratitude. Reflection across go-to-market trends, but also on the investment front (not to mention community!).
With this in mind, we decided to pull back the curtain on a common misconception we hear – let’s get into it.
The misconception and three focus areas
We are called GTMfund because we support companies with all things go-to-market, not because we invest in GTM software. A common misconception is that the name is representative of the type of software we invest in.
We do invest in GTM software, but not that frequently. Most of our investments fall into three buckets.
1) Vertical SaaS
We believe there are (quite a few) industries that just haven’t been exposed to modern innovation. For example, one of our top-performing early investments, Seso Inc., is a company that automates HR and H2A visas for Farmers and has been on a tear.
2) AI infrastructure and AI-native
The advancements in AI have enabled developers to build what wasn’t possible just a few years ago. One of our early investments, Writer, is competing successfully in providing full-stack generative AI to the enterprise, against juggernauts like OpenAI and Anthropic. We have one in stealth here that’s going to be very exciting to launch in the coming months.
3) Global Infrastructure
Where do we think the real world is going? If we believe that Starlink and others will be successful in providing internet to 70% of the world’s surface that does not yet have it, then we believe there will be a need for portable, containerized data centers in those remote regions (Armada Systems investment). If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai.
We are constantly learning and broadening our thinking – true students of the game.
Constantly leveraging our GTM LP community network to diligence new businesses and verticals better.
Constantly hustling to get into the best deals in spaces we’ve developed a thesis around.
The future is so much bigger than SaaS for SaaS. While we play there opportunistically, these three buckets are where we are focused most.
According to HighAlpha’s 2024 SaaS Benchmarks Report, 76% of founders are most concerned about go-to-market execution. GTM continues to weigh on founders, and has increased every year since 2021.
Regardless of area of focus, go-to-market is how we help companies go from zero to IPO. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win.
Tag GTMnow so we can see your takeaways and help amplify them.
More for your eardrums
The GTM Podcast – subscribe on Apple, Spotify, YouTube or wherever you listen.
GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti
Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec.
More for your eyeballs
ServiceTitan, a service management software that helps home service businesses, filed publicly for a U.S. IPO. ServiceTitan intends to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “TTAN.” The number of shares to be offered and the price range for the proposed offering have not yet been determined. However, ServiceTitan did shed some light on its financials. For the six-month period ending July 31, it pulled in $348 million in revenue, up 26% from the same period in 2023. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.
Bob Moore of Crossbeam, a 3X founder, shares his guide to intellectual honesty. These are tools for squashing biases in pursuit of the truth at every stage of company building.
Startups to watch
Closinglock – closed their one-millionth home sale through their platform. Closinglock is a fraud prevention software for real estate, a secure platform that provides wire fraud software for real estate transactions and closing processes, eliminating wire, payoff, and seller fraud.
Armada – publicly recognized by Satya Nadella, CEO of Microsoft, highlighting how their partnership is enabling cutting-edge AI and seamless connectivity for companies in the most remote and challenging environments worldwide.
Hottest GTM jobs of the week
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Revenue Operations Manager, Sales Strategy at Owner (Remote – US or Canada)
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Enterprise Growth Lead at Gorgias (Toronto)
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Customer Support Representative at Closinglock (Austin, TX)
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Account Executive at gaiia (Remote – US or Canada)
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Sr. Sales Development Representative (SDR II) at UserEvidence (Hybrid – Jackson Hole/Denver/Nashville/DC)
See more top GTM jobs on the GTMfund Job Board.
GTM industry events
Upcoming go-to-market events you won’t want to miss:
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Spryng by Wynter: March 24-26, 2025 (Austin, TX)
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Pavilion CMO Summit: April 17, 2025 (Atlanta, GA)
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Pavilion CRO Summit: June 3, 2025 (Denver, CO)
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SaaStr Annual: September 10-12 (San Francisco, CA)
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Pavilion GTM Summit: October 14-16, 2025 (Austin, TX)
This newsletter was entirely written and edited by Scott Barker and Sophie Buonassisi (not AI!).
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