GTM 100: GTMnow, Building a Media Brand on Top of GTMfund

In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. 

Discussed in this Episode:

  • The evolution of GTMfund’s media strategy to multi-channel brand.
  • Insights on building a profitable media company within a venture capital firm.
  • Key metrics and growth strategies for the GTMnow brand and assets.
  • Lessons learned from acquiring and rebranding a media property.
  • The power of community-driven content and in-person events.


2:45 – Reflecting on the podcast’s journey.

6:05 – Importance of in-person events.

10:03 – Building in public approach.

14:04 – Reacquiring Sales Hacker and rebranding.

16:15 – GTM Now: Content and metrics.

23:48 – Failed experiments and learning experiences.

28:34 – Leveraging ecosystem for distribution.

34:01 – Importance of in-person feedback.

36:39 – Content creation process and tools.

46:09 – Which top 10 podcast episodes.

1:04:20 – Future plans for GTMnow.

Guest Speaker Links (Sophie Buonassisi):
GTMnow Website: 

Host Speaker Links (Scott Barker):


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The GTM Podcast
Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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